innogy: Rebranding and Transforming a Multinational Energy Company - Case Study Update
Type
case study
Date Issued
2019-07
Author(s)
Abstract (De)
This case update (original case: 'innogy: Rebranding and Transforming a Multinational Energy Company) describes important events that occurred in 2017 and 2018 after the innogy rebranding project in 2016. It has to be transparent that this part of the case was created independently by the authors (ie, not in cooperation with the company) and is based solely on public sources. This item is suitable for postgraduate courses.
Language
English
Keywords
Brand management
Branding
Brand concept
Brand strategy
Cross media
Marketing communication
Restructuring
Business transformation
Agility
Energy sector
Sustainability
Climate change
Renewable energy
RWE
Energiewende
HSG Classification
contribution to education
HSG Profile Area
Global Center for Customer Insight
Publisher
thecasecentre.org
Number
519-0128-1
Subject(s)
Eprints ID
258091