Strategic Management of Disciplined Disruption - A Practice & Process View on Enacting Alternative Organizational Futures
Type
conference paper
Date Issued
2019-07
Author(s)
Abstract
The recent hype regarding disruptive innovation obscures that disruption theory is primarily a negative theory with limited predictive ability. In our study, we draw attention to disruption in the making and over time with a focus on managerial engagement. We hereby adopt a practice and process perspective. We benefit from a longitudinal empirical case study where an innovation project emerged into a disruptive innovation initiative in the course of its development. Since this potentially disruptive innovation unfolded in relation to a focused strategic and structural context, we discuss it as disciplined disruption. Based on our empirical study, we identified six management practices involved in disciplined disruption. We gathered four main insights regarding the strategic management of a disciplined disruption: (1) executive management needs to transform and configure the different practices; (2) the contextualization of a potentially disruptive innovation by the executive management is crucial; (3) executive management needs to engage in protecting potentially disruptive initiatives; (4) executive management needs to make the complexity inherent in potentially disruptive innovations manageable.
Language
English
Pages
45
Event Title
35th EGOS Colloquium
Event Location
Edinburgh
Event Date
04.-06.07.2019
Subject(s)
Division(s)
Contact Email Address
simon.betschart@unisg.ch
Eprints ID
257503