Influence of Marketing Instruments on Consumer Behavior in the Process of Purchasing Leisure Flight Tickets
Journal
Marketing Review St. Gallen
ISSN
1865-6544
Type
journal article
Date Issued
2019-05
Author(s)
Abstract
The article discusses the influence on the process of purchasing leisure flight tickets of different marketing instruments as determinants. It examines the perceived importance of 39 instruments based on an adaptive choice-based conjoint analysis and refers to four different instrument categories that impact the consumer's decision.
Language
English
Keywords
*Airline reservation systems
*Consumer behavior
*Airline industry
*Customer satisfaction
*Airline tickets
*Consumer behavior
*Airline industry
*Customer satisfaction
*Airline tickets
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
Yes
Publisher
Gabler/GWV-Fachverl
Publisher place
St.Gallen
Volume
3
Start page
30
End page
38
Pages
9
Contact Email Address
erik.linden@unisg.ch
Eprints ID
257101