Designing Crowdfunding Service Systems – Towards a Nascent Design Theory
Type
working paper
Date Issued
2019
Author(s)
Abstract (De)
This paper investigates, how incumbents of traditional industries can mutually design service systems with a partner from the digital world, in order to explore and exploit new business opportunities. As the competitive edge of these digital businesses is based on new competences, considering a decomposition and modularization approach allows the bundling of competences of multiple partners. This is particularly relevant in the financial service industry, where crowdlending as a startup-driven innovation gained large attention over the last few years. Despite the high proximity to traditional banking products, banks are struggling to keep pace and failed to leverage on the mutual strengths, so far. Thus, bundling competences with startups in modular service systems represents a straightforward solution for overcoming these short-comings. By conducting an Action Design Research project together with a large Swiss bank from 2014 to 2016, we systematically conceptualize the constituting components, exchange relationships, and the design of a crowdlending service system and thereby, contribute to crowdlending research. By formularizing the learnings from the project, we describe actionable design knowledge as a first step for the development of a nascent design theory, which supports incumbents throughout the design of service systems together with a partner from the digital world. Therefore, we provide a valuable contribution to service science.
Language
English
Keywords
Crowdlending
Crowdfunding
Service Systems
Service Design
Service Engineering
Action Design Research
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Pages
1
Subject(s)
Division(s)
Eprints ID
257438
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Name
Haas 2019 - Working Paper_Designing Crowdfunding Service Systems .pdf
Size
864.73 KB
Format
Adobe PDF
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