The Machine Age of Marketing: How Artificial Intelligence Changes the Way People Think, Act, and Decide
Type
journal article
Date Issued
2019
Author(s)
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
Yes
Publisher place
Marketing Intelligence Review
Number
11(2)
Start page
10
End page
17
Subject(s)
Division(s)
Eprints ID
261152