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  4. Transformation Markenkommunikation – Ein zukunftsorientierter Ansatz zum ganzheitlichen Management von Markenauftritten
 
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Transformation Markenkommunikation – Ein zukunftsorientierter Ansatz zum ganzheitlichen Management von Markenauftritten

Type
conference lecture
Date Issued
2019
Author(s)
Tomczak, Torsten  
Scharfenberger, Philipp  
Language
English
HSG Classification
contribution to practical use / society
HSG Profile Area
Global Center for Customer Insight
Event Title
Transformamus Conference
Event Location
Zurich, Switzerland
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/99686
Subject(s)

business studies

Division(s)

ICI - Institute for C...

ITEM - Institute of T...

EMBA - Executive MBA

Eprints ID
263358

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