Profile Page Prof. Dr. Marcus Schögel

Profile Picture
Name Marcus Schögel
Title Prof. Dr.
Function
Institute/School IfM - Institute of Marketing
Address IfM-HSG
Büro 2-208
Dufourstrasse 40a
9000 St. Gallen
Schweiz
Email address marcus.schoegel@unisg.ch
Phone +41 71 224 2833
Homepage http://www.ifm.unisg.ch
Main Focuses Strategisches Marketing, Distributionsmanagement (Multichannel Marketing, innovative Vertriebsformen wie z.B. E-Commerce), Kooperationen im Marketing sowie Management von Marketing-Innovationen.
Further fields of research Interaktives Marketing

Latest Additions (all)

  1. Item Herhausen, Dennis; Emrich, Oliver; Grewal, Dhruv; Kipfelsberger, Petra & Schögel, Marcus (2020) Face Forward: How Employees’ Digital Presence on Service Websites Affects Customer Perceptions of Website and Employee Service Quality. Journal of Marketing Research, 57 (5). 917-936.
  2. Item Schögel, Marcus & Lienhard, Severin Dominic (2020) Cashierless Stores – the New Way to the Customer? Marketing Review St. Gallen, [img]
  3. Item Schögel, Marcus & Tomczak, Torsten: Mind The Gap - Ein managementorientierter Beitrag zum Umgang mit dem „Knowledge-Behavior-Gap“. In Marketing Weiterdenken. Wiesbaden : Springer Gabler, 2020,
  4. Item Herhausen, Dennis; Ludwig, Stephan; Grewal, Dhruv; Wulf, Jochen & Schögel, Marcus (2019) Detecting, Preventing, and Mitigating Online Firestorms in Brand Communities. Journal of Marketing, 83 (3). 1-21. ISSN 0022-2429
  5. Item Reinecke, Sven; Annen, Emil; Belz, Otto; Betz, Michael; Reinhold, Michael; Schmitz, Christian; Schögel, Marcus; Tomczak, Torsten & Zupancic, Dirk : Marketing-Kaleidoskop. 2. St.Gallen : Verlag Thexis, 2018, - ISBN 978-3-905819-31-1.
  6. Item Herhausen, Dennis; Ludwig, Stephan; Wulf, Jochen; Grewal, Dhruv & Schögel, Marcus: Preventing Firestorms in Social Media. 2018. - Interactive Marketing Research Conference. - Vrije Universiteit Amsterdam.
  7. Item Knaak, Maleen; Herhausen, Dennis & Schögel, Marcus: Innovating the customer journey: Customer experience strategies in the financial services industry. 2018.
  8. Item Herhausen, Dennis; De Luca, Luigi; Miceli, Gaetano “Nino”; Morgan, Robert E. & Schögel, Marcus (2017) When Does Customer-Oriented Leadership Pay Off? An Investigation of Frontstage and Backstage Service Teams. Journal of service research, 20 (4). 409-425. ISSN 1094-6705 [img]
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  9. Item Herhausen, Dennis; Schögel, Marcus & Mrkwicka, Kirsten: Wettbewerbsvorteile durch Channel Integration. In Jahrbuch Marketing 2017. St. Gallen : Kömedia AG, 2016, [img]
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  10. Item Farouq, Jasmin & Schögel, Marcus: Bewegtbilder - Das neue Zeitalter. (2016),
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