Profile Page Prof. Dr. Dennis Herhausen

Profile Picture
Name Dennis Herhausen
Title Prof. Dr.
Institute/School IfM - Institute of Marketing
Address Institut für Marketing
Universität St.Gallen HSG
Dufourstr. 40a
9000 St. Gallen
Email address
Phone +41 71 224 2859
Main Focuses Social Media Management, Customer Journeys und Customer Experience, Digitale Transformation, Multichannel Management, Change Management
Professional Career
Teaching Activities
Editorial Boards
Additional Information

Latest Additions (all)

  1. Item Herhausen, Dennis; Emrich, Oliver; Grewal, Dhruv; Kipfelsberger, Petra & Schögel, Marcus (2020) Face Forward: How Employees’ Digital Presence on Service Websites Affects Customer Perceptions of Website and Employee Service Quality. Journal of Marketing Research, 57 (5). 917-936.
  2. Item Wortmann, Felix; Herhausen, Dennis; Bilgeri, Dominik; Weinberger, Markus & Fleisch, Elgar (2020) Capturing Value in the Internet of Things. Marketing Review St.Gallen, 37 (1). 48-55. [img]
  3. Item Reinhold, Michael; Herhausen, Dennis; Pahl, Maximilian Niklas & Wulf, Jochen (2020) Perspektiven für Face-Recognition im Data-Driven-Marketing. Marketing Review St. Gallen, 2020 (1). ISSN 1865-6544 [img]
  4. Item Kipfelsberger, Petra; Bruch, Heike & Herhausen, Dennis (2019) The Impact of Customer Contact on Collective Human Energy in Firms. Group & Organization Management, 44 (5). 915-952. ISSN 1059-6011 [img]
  5. Item Wulf, Jochen; Mettler, Tobias; Ludwig, Stephan & Herhausen, Dennis: A COMPUTATIONAL VISUAL ANALYSIS OF IMAGE DESIGN IN SOCIAL MEDIA CAR MODEL COMMUNITIES. 2019. - European Conference on Information Systems. - Stockholm. [img]
  6. Item Herhausen, Dennis; Ludwig, Stephan; Grewal, Dhruv; Wulf, Jochen & Schögel, Marcus (2019) Detecting, Preventing, and Mitigating Online Firestorms in Brand Communities. Journal of Marketing, 83 (3). 1-21. ISSN 0022-2429
  7. Item Herhausen, Dennis; Henkel, Sven & Kipfelsberger, Petra (2019) One size doesn't fit all: How construal fit determines the effectiveness of organizational brand communication. Business Research Quarterly, [img]
  8. Item Herhausen, Dennis & Henkel, Sven (2018) Smart Inspiration at the Point of Sale: Connecting In-Store Ad-Impressions with Purchase Data. Marketing Review St. Gallen, (6). 26-33. [img]
  9. Project Herhausen, Dennis (2011) Customer Centricity Implementation [fundamental research project] .
  10. Item Herhausen, Dennis; De Luca, Luigi & Weibel, Michael (2018) The interplay between employee and firm customer orientation: Substitution effect and the contingency role of performance-related rewards. British journal of management, 29 (3). 534-553. ISSN 1045-3172 [img]