Profile Page Prof. Dr. Johanna Franziska Gollnhofer

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Name Johanna Franziska Gollnhofer
Title Prof. Dr.
Function
Institute/School IMC – Institute for Marketing and Customer Insight, ICI - Institute for Customer Insight, ICI - Institute for Customer Insight
Address IMC-HSG
Büro 32-206
Dufourstrasse 48
9000 St. Gallen
Schweiz
Email address johannafranziska.gollnhofer@unisg.ch
Phone +41 71 224 21 40
Homepage https://www.johanna-gollnhofer.com/
LinkedIn https://www.linkedin.com/in/prof-dr-johanna-gollnhofer-976288b1/?originalSubdomain=ch
Blog https://www.johanna-gollnhofer.com/blog
Main Focuses Marketing, Sustainable Marketing, Customer Centricity, Brands, Consumer trends, Food
Education
Professional Career
Teaching Activities
Awards
Talks
Editorial Boards
Additional Information

Latest Additions (all)

  1. Item Gisler, Julia; Gollnhofer, Johanna Franziska & Fuchs, Matthias (2023) Die grüne Schweizer KonsumentIn. Marketing Review St. Gallen, 10-17. ISSN 1865-6544 [img]
  2. Item Bucher, Jan-Hendrik & Gollnhofer, Johanna Franziska: Consumer experiments: A practice-based approach to rational decision-making. [Conference or Workshop Item] [img]
  3. Item Seimetz, Pia Anna-Maria & Gollnhofer, Johanna Franziska: How are product categories legitimized? [Conference or Workshop Item]
  4. Item Bucher, Jan-Hendrik & Gollnhofer, Johanna Franziska: Consumer Empiricism: Consumers’ quasi-scientific strategies to evaluate consumption routines. 2022. - The Association for Consumer Research. - Denver, Colorado.
  5. Project Tomczak, Torsten; Scharfenberger, Philipp & Gollnhofer, Johanna Franziska (2013) Best Practice in Brand Management [applied research project] Official URL .
  6. Item Bucher, Jan-Hendrik & Gollnhofer, Johanna Franziska: From consumer interpretivism to consumer empiricism: Consumers’ quasi-scientific strategies to evaluate consumption products. [Conference or Workshop Item] [img]
  7. Item Fuchs, Matthias; Omlin, Christian; Naef, Stefan; Steiner, Thomas; Schumpf, Etienne & Gollnhofer, Johanna Franziska (2022) Cognitive Biases as Boosters: Using Cognitive Biases to Improve Communication Recall for Emmi Jogurtpur. Marketing Review St. Gallen, 4 18-23. ISSN 1865-6544 [img]
  8. Item Fuchs, Matthias; Dreyer, Monica & Gollnhofer, Johanna Franziska: Customer Centricity durch Biases. In: Marketing Review St. Gallen 4 (2022), S. 6-9. [img]
  9. Item Gross, Jana; Tomczak, Torsten & Gollnhofer, Johanna Franziska: Brand-related content in social media: consumers as social media influencers. St. Gallen : Thexis Verlag, 2022. [img]
  10. Item Gollnhofer, Johanna Franziska: The case of Amazon Alexa - How do brands gain legitimation? [Conference or Workshop Item]
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