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Das Mitarbeiterverhalten prägt den Markenerfolg
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Das Mitarbeiterverhalten prägt den Markenerfolg
Journal
HR Today
Type
newspaper article
Date Issued
2012-05-05
Author(s)
Tomczak, Torsten
Project(s)
Behavioral Branding
Language
German
Keywords
Behavioral Branding
Marke
Markenwert
transformationale Führung
HSG Classification
contribution to practical use / society
HSG Profile Area
SoM - Business Innovation
Refereed
No
Publisher
jobindex media ag
Publisher place
Zürich
Number
5
Start page
24
End page
26
Pages
3
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/91681
Subject(s)
business studies
Division(s)
ICI - Institute for C...
ITEM - Institute of T...
EMBA - Executive MBA
Eprints ID
211949