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Andreas Herrmann
Title
Prof. Dr.
Last Name
Herrmann
First name
Andreas
Email
andreas.herrmann@unisg.ch
Phone
+41 71 224 2130
Homepage
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1 - 10 of 22
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PublicationCollect them all!(Springer Netherlands, 2022-07)
;Bauer, Christoph ;Spangenberg, Katie ;Spangenberg, Eric RType: journal articleJournal: Journal of the Academy of Marketing ScienceScopus© Citations 4 -
PublicationContraining Ideas: How seeing ideas of others harm creativity in open innovation(American Marketing Association, 2021)
;Dahl, Darren W.Type: journal articleJournal: Journal of Marketing ReserachVolume: Vol 58Scopus© Citations 33 -
PublicationType: journal article
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PublicationType: journal articleJournal: Journal of Consumer PsychologyVolume: 30Issue: 3DOI: 10.1002/jcpy.1156
Scopus© Citations 62 -
PublicationPersonalizing the Customization Experience: A Matching Theory of Mass Customization Interfaces and Cultural Information Processing(American Marketing Association, 2019)
;Ito, KenichiSchmitt, BerndType: journal articleJournal: Journal of Marketing ResearchVolume: 56Issue: 6Scopus© Citations 47 -
PublicationGamified interactions: whether, when, and how games facilitate self–brand connections(Springer Netherlands, 2018-07)
;Sprott, David E.Type: journal articleJournal: Journal of the Academy of Marketing ScienceVolume: 46Issue: 4Scopus© Citations 102 -
PublicationBlind Haste: As Light Decreases, Speeding Increases(PLOS, 2018-01-03)
;Schulte-Mecklenbeck, Michael ;Brucks, WernherHertwig, RalphWorldwide, more than one million people die on the roads each year. A third of these fatal accidents are attributed to speeding, with properties of the individual driver and the environment regarded as key contributing factors. We examine real-world speeding behavior and its interaction with illuminance, an environmental property defined as the luminous flux incident on a surface. Drawing on an analysis of 1.2 million vehicle movements, we show that reduced illuminance levels are associated with increased speeding. This relationship persists when we control for factors known to influence speeding (e.g., fluctuations in traffic volume) and consider proxies of illuminance (e.g., sight distance). Our findings add to a long-standing debate about how the quality of visual conditions affects drivers’ speed perception and driving speed. Policy makers can intervene by educating drivers about the inverse illuminance‒speeding relationship and by testing how improved vehicle headlights and smart road lighting can attenuate speeding.Type: journal articleJournal: PLOS ONEVolume: 13Issue: 1Scopus© Citations 20 -
PublicationRethinking Crowdsourcing(Harvard Business School Publ., 2017-11-21)
;Suleiman, AryobseiWhen the Swiss soft drink company Rivella was looking to launch new flavors in 2012, it used an open innovation platform to ask consumers for ideas and received 800 responses. As managers sorted through them, they noticed that one in particular—for a health-oriented ginger-flavored drink—appeared to be extremely popular. But on closer examination they saw that much of the buzz around it was coming from just a handful of participants who were working feverishly to elicit votes and comments. “It was a very small group of consumers who were rallying one another and generating a lot of noise,” says Silvan Brauen, who oversaw Rivella’s innovation pipeline. Despite the strong online feedback, the company concluded that the ginger flavor would flop in the market and abandoned the idea.Type: journal articleJournal: Harvard business review : HBRIssue: November-December -
PublicationThe Hidden Pitfall of Innovation PrizesAlthough companies use crowdsourcing more and more to fill their innovation pipeline, it is not so easy to get people to submit their ideas to online innovation platforms. Our data from an online panel reveal that 65% of the contributors do not come back more than twice, and that most of the rest quit after a few tries. This kind of user churn is endemic to online social platforms — on Twitter, for example, a majority of users become inactive over time — and crowdsourcing is no exception. In a way, this turnover is even worse than ordinary customer churn: When a customer defects, a firm knows the value of what it’s lost, but there is no telling how valuable the ideas not submitted might have been. Despite this limitation, companies still get a lot out of crowdsourced ideas. Encouraged by early successes, many now routinely use crowdsourcing contests to find fresh solutions to various problems, increasing the demand for innovators willing to share their ideas. PepsiCo, for instance, has already used contests nine times to crowdsource creative Super Bowl commercials for its Frito-Lay’s Doritos brand, offering prizes of up to $1 million for the winning submission. Other companies, including GE, DELL, and Starbucks maintain their own platforms on which they continuously source ideas from customers.Type: journal articleJournal: Harvard business review : HBR
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PublicationThe effect of brand design on brand gender perceptions and brand preference(Emerald, 2015)
;Grohmann, BiancaType: journal articleVolume: 49Issue: 1/2Scopus© Citations 99
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