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Elitsa Alexander
Title
Dr.
Last Name
Alexander
First name
Elitsa
Email
elitsa.alexander@unisg.ch
Phone
+41 71 224 3022
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1 - 10 of 16
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PublicationData Integration: A Real-Time, Participant-Driven, and Visually Supported MethodWe introduce a method in which instant data visualization facilitates real-time data integration and involves participants in data interpretation. The results of quantitative research (e.g., electronic card sorting) are represented visually (e.g., in a dendrogram) and fed back to research participants in follow-up focus group conversations. The visualized quantitative results are reviewed and discussed by participants. The visual display of the quantitative results is annotated with qualitative feedback generated by participants that explains, enriches, or challenges the quantitative results. We apply our method in a card sorting study of Fédération Internationale de Football Association’s (FIFA) stakeholders. An approach that facilitates real-time data integration that is participant-driven and visually supported is the unique contribution of this article to mixed methods research.Type: journal articleJournal: Journal of Mixed Methods ResearchIssue: online first
Scopus© Citations 13 -
PublicationVisual Replay Methodology: A Mixed Methods Approach for Group Discussion AnalysisIn this article, we propose an innovative mixed methods research (MMR) technique and discuss its theory and applications. The visual replay methodology (VRM) is a new graphic way to investigate the discourse patterns during software-aided small group discussions. A visually supported conversation is recorded through screen capturing and replayed to reconstruct how the discussion has unfolded. The VRM responds to the “integration challenge” that the MMR community is facing—by employing the power of visualization, data integration is leveraged to a new level, where visual synergy gains enable a “value-added” research outcome. By employing multigenre integration and a moderately pragmatic approach, the VRM reduces the researcher–subject power-relation gap and contributes to some long-standing MMR debates regarding reflexivity and participation.Type: journal articleJournal: Journal of Mixed Methods ResearchVolume: 13Issue: 1
Scopus© Citations 14 -
PublicationUnderstanding the Impact of Visual Representation Restrictiveness on Experience Sharing: an Experimental AssessmentThis study investigates the effects of the restrictiveness of visuals on the communication process and outcome in small groups. Visual restrictiveness is conceived as the constraints imposed by a graphic template on the process of knowledge work. Through an experiment with ninety six experienced professionals we test the impact of a medium and a high level of visual restrictiveness compared to a control condition. As predicted, the results show that a medium level of visual restrictiveness, embodied in a grid layout, leads to higher experience sharing effectiveness. The impact is mediated by the structural pattern of appropriation of the interactive graphical template (assessed with content analysis). The implications of this study include extending the benefits and applications of visual representations to support group communication and the development (and testing) of the concept of visual restrictiveness.Type: journal articleJournal: Journal of Visual Languages and ComputingVolume: 31Issue: Part A
Scopus© Citations 9 -
PublicationKnowledge Scaffolding Visualizations: a Guiding Framework(Faculty of Education, The University of Hong Kong, 2015-03-03)In this paper we provide a guiding framework for understanding and selecting visual representations in the knowledge management (KM) practice. We build on an interdisciplinary analogy between two connotations of the notion of "scaffolding": physical scaffolding from an architectural-engineering perspective and scaffolding of the "everyday knowing in practice" from a KM perspective. We classify visual structures for knowledge communication in teams into four types of scaffolds: grounded (corresponding e.g., to perspectives diagrams or dynamic facilitation diagrams), suspended (e.g., negotiation sketches, argument maps), panel (e.g., roadmaps or timelines) and reinforcing (e.g., concept diagrams). The article concludes with a set of recommendations in the form of questions to ask whenever practitioners are choosing visualizations for specific KM needs. Our recommendations aim at providing a framework at a broad-brush level to aid choosing a suitable visualization template depending on the type of KM endeavour.Type: journal articleJournal: Knowledge Management & E-Learning : an international journalVolume: 7Issue: 2
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PublicationVisualizing Disagreement in Survey Responses to Revise Correlational Models: a Mixed Methods Approach(European Academy of Management Conference (EURAM 2018), 2018-06-19)Type: conference paper
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PublicationBuilding on Disagreement Visually: The System and the Method(Proceedings of the European Conference of Information Systems (ECIS 2018), 2018-06-23)Comi, AliceType: conference paper
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PublicationInteraction Patterns: A Visual Approach to Mixed Methods Research(Proceedings of the European Conference on Research Methodology for Business and Management Studies (ECRM 2018), 2018-07-12)Comi, AliceType: conference paper
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PublicationType: conference paperJournal: Annual Conference of the SACM SGKM 2017
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PublicationType: conference paper
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PublicationIntegrating Quantitative and Qualitative Data through Visualization: A Mixed Methods ApproachIn this paper we discuss the theoretical underpinnings and proposed application of VisualQuanQual: a mixed methods approach for extending quantitative research through qualitative data that is generated by means of visualization. The results of quantitative research are aggregated into information visualizations (e.g., plots, dendrograms), which are shown to the research participants in follow-up focus group discussions. These visualizations are used to guide the focus group discussions - points of agreement and discrepancy between the visual output and the groups’ interpretations are identified. Based on an example study with 75 managers, we show that information visualizations enable participants to collectively produce interpretations that extend (or challenge) the quantitative results. Based on our experience, we highlight a range of potential benefits of applying VisualQuanQual in management enquiry, including the means to involve participants in the process of data interpretation and to address some problems of QUAN-QUAL data integration (such as the feasibility assurance problem and the integration assurance problem). VisualQuanQual is suitable to extend any type of quantitative research methods, like surveys and experiments.Type: conference paper