Günter Müller-Stewens
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Prof. em. Dr.
Last Name
Müller-Stewens
First name
Günter
Email
guenter.mueller-stewens@unisg.ch
Phone
+41 71 224 2761
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Publication

Strategische Initiativen und Programme: Unternehmen gezielt transformieren

2011 , Menz, Markus , Schmid, Torsten , Müller-Stewens, Günter , Lechner, Christoph

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Publication

Strategische Initiativen generieren (Variation)

2011 , Menz, Markus , Schlenzig, Thomas , Menz, Markus , Schmid, Torsten , Müller-Stewens, Günter , Lechner, Christoph

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Publication

Akris. Wettbewerb im Olymp der Modebranche

2021 , Müller-Stewens, Günter , Menz, Markus

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Publication

Strategische Initiativen und Programme: Zurück in die Zukunft

, Menz, Markus , Schmid, Torsten , Müller-Stewens, Günter , Sulzberger, Markus , Zaugg, Robert

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Publication

Das strategische Programm organisieren

2011 , Scheef, Christine , Kunisch, Sven , Menz, Markus , Menz, Markus , Schmid, Torsten , Müller-Stewens, Günter , Lechner, Christoph

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Publication

Akris : Competition in the high-end fashion industry

2013 , Müller-Stewens, Günter , Menz, Markus

The case study explores Akris, a family owned fashion company based in St Gallen, Switzerland. Starting with only one sewing machine in 1922, the firm has developed into one of the most acclaimed international brands in the high-end, pret-a-porter fashion segment over the past few decades. By the end of 2011, Akris fashion was available at more than 500 locations all over the world, including 15 flagship stores and 50 shop-in-shops at the most prestigious department stores. Celebrities such as Michelle Obama, Condoleezza Rice, Princess Charlene of Monaco, Nicole Kidman, and many others wear Akris. The case study highlights how Akris has gained a competitive advantage in the fashion industry by strategically differentiating itself from its rivals. Specifically, the case illustrates how a firm in a highly competitive, fast-paced environment benefits from a long-term strategy building upon distinctive capabilities and resources that have their roots in the firm's history.

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Publication

Der Schweizer M&A-Markt

2016 , Menz, Markus , Barnbeck, Fabian , Müller-Stewens, Günter , Kunisch, Sven , Binder, Andreas

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Schweizer M&A-Markt von 1990 bis 2009

2010 , Menz, Markus , Müller-Stewens, Günter , Kunisch, Sven , Binder, Andreas

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Akris: Competition in the High-End Fashion Industry

2012 , Müller-Stewens, Günter , Menz, Markus

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