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Günter Müller-Stewens
Title
Prof. em. Dr.
Last Name
Müller-Stewens
First name
Günter
Email
guenter.mueller-stewens@unisg.ch
Phone
+41 71 224 2761
Now showing
1 - 10 of 113
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PublicationM&A zur Bewältigung von strategischem Wandel(Haufe Gruppe, 2017-08-22)
;Pfeifle, Kathrin ;Holeksa, Jürgen ;Feix, Thorsten ;Büchler, Jan-PhilippStraub, ThomasType: book sectionVolume: 1. Auflage -
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PublicationThe strategic role of authenticity in the luxury business(Springer Singapore - Springer, 2017-02-25)
;Hitzler, PatriciaGardetti, Miguel AngelAuthenticity is considered to be one of the major challenges for the luxury segment of our time. Crises and scandals in the economic world change behaviors of luxury consumption: Today, luxury clients are looking for authenticity, purpose and sustainability. Furthermore, the progressive democratization of luxury and the increasing imitation of a luxury-specific strategy by mass product manufacturers lead to an erosion of the notion of “luxury” and its mysticism. Luxury becomes commonplace.Type: book sectionVolume: 1st ed.Scopus© Citations 10 -
Publication15 Strategische Initiativen und Programme: Zurück in die Zukunft(Springer Gabler, 2017)
;Sulzberger, MarkusZaugg, Robert J.Type: book section -
PublicationShaping M&A capability as a continuous balancing act: Lessons from Siemens(Frankfurt School Verlag, 2016)
;Voss, Inga ;Lucks, KaiSchalast, ChristophType: book section -
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PublicationHonig für den Kunden(Institut für Marketing an der Universität St. Gallen, 2013)
;Beiz, OttoType: book section -
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PublicationType: book section
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PublicationType: book sectionVolume: 1. Auflage