Now showing 1 - 2 of 2
  • Publication
    The efficient provision of culture-sensitive services - a modularization approach
    (Springer Japan, 2015-07-07) ; ; ;
    Sawatani, Yuriko
    ;
    Spohrer, James
    ;
    Kwan, Stephen
    ;
    Takenaka, Takeshi
    This paper presents first guidelines for the cultural adaptation and efficient global provision of services. For this purpose, it elaborates on how to consider culture-specific components of a service on the basis of systematic service modularization. This is illustrated by the example of an IT-mediated learning service, which is usually perceived differently in diverse cultures. To this end, a process model is described based on culture theory and systematic modularization in order to identify culture-specific and culture-independent components of a learning service for its consideration within global service provision. This contribution to practice is complemented by the theoretical contribution of the inclusion of culture-theoretical components into service modularization.
  • Publication
    The Efficient Provision of Culture-Sensitive Services: A Modularization Approach
    (Springer, 2017) ; ; ;
    Sawatani, Yuriko
    ;
    Spohrer, James
    ;
    Kwan, Stephen
    ;
    Takenaka, Takeshi
    This paper presents first guidelines for the cultural adaptation and efficient global provision of services. For this purpose, it elaborates on how to consider culture-specific components of a service on the basis of systematic service modularization. This is illustrated by the example of an IT-mediated learning service, which is usually perceived differently in diverse cultures. To this end, a process model is described based on culture theory and systematic modularization in order to identify culture-specific and culture-independent components of a learning service for its consideration within global service provision. This contribution to practice is complemented by the theoretical contribution of the inclusion of culture-theoretical components into service modularization.