Katarina Stanoevska
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Prof. Dr.
Last Name
Stanoevska
First name
Katarina
Email
katarina.stanoevska@unisg.ch
Phone
+41 71 224 2793
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Publication

Applications of Blogs in Corporate Communication

2007-12-19 , Fleck, Matthes , Kirchhoff, Lars , Meckel, Miriam , Stanoevska-Slabeva, Katarina

Recently, blogs have gained a lot of attention as an instrument within corporate communication. There are numerous discussions and research projects in various academic disciplines about blogs creating a diffuse body of knowledge with different concepts, notions, and ideas. This paper summarises typologies from these different disciplines and tries to integrate them into a multidimensional model in which all relevant aspects and applications of blogs are considered. The results are summarised in the St. Galler blog cube.

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Publication

Bürgerjournalismus in der Berichterstattung zur Fussball Bundesliga

2008-04-03 , Fleck, Matthes , Kirchhoff, Lars , Meckel, Miriam , Stanoevska-Slabeva, Katarina

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Einsatzmöglichkeiten von Blogs in der Unternehmenskommunikation

2008 , Fleck, Matthes , Kirchhoff, Lars , Meckel, Miriam , Stanoevska-Slabeva, Katarina , Meckel, Miriam , Schmid, Beat

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Typologien von Blogs in der Unternehmenskommunikation

2007-03-30 , Fleck, Matthes , Kirchhoff, Lars , Meckel, Miriam , Stanoevska-Slabeva, Katarina

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Einsatzmöglichkeiten von Blogs in der Unternehmenskommunikation

2007 , Fleck, Matthes , Kirchhoff, Lars , Meckel, Miriam , Stanoevska-Slabeva, Katarina , Große-Leege, Dirk , Bauer, Hans H. , Rösger, Jürgen

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