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Katarina Stanoevska
Title
Prof. Dr.
Last Name
Stanoevska
First name
Katarina
Email
katarina.stanoevska@unisg.ch
Phone
+41 71 224 2793
Homepage
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1 - 10 of 15
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PublicationApplications of Blogs in Corporate Communication(Università della Svizzera italiana, 2007-12-19)
;Fleck, Matthes ;Kirchhoff, LarsRecently, blogs have gained a lot of attention as an instrument within corporate communication. There are numerous discussions and research projects in various academic disciplines about blogs creating a diffuse body of knowledge with different concepts, notions, and ideas. This paper summarises typologies from these different disciplines and tries to integrate them into a multidimensional model in which all relevant aspects and applications of blogs are considered. The results are summarised in the St. Galler blog cube.Type: journal articleJournal: Studies in Communication SciencesVolume: 7Issue: 2 -
PublicationExtended abstract: Un-locking strategic lock-ins of local media – A quasi-experiment in a Swiss local media market( 2020-05-20)
;Koetering, KimberleyType: conference paper -
PublicationThe Persuasive Power of Facebook Push Notifications( 2018-08)
;Mueller, SeverinaType: conference paper -
PublicationThe Bright Side of Social Media Escapism( 2017-05-29)Escapism, describing a temporary escape from everyday life into the world of media, is considered as a key driver of media use and has been studied extensively in relation to traditional media such as television. However, in the context of social media, little is known about the prevalence and mechanisms of escapism. Against this background, we conducted an online survey with 775 Facebook users that examined the antecedents of Facebook escapism as well as its outcomes on entertainment experiences. The results reveal that Facebook escapism is provoked by a low need for cognition and low life satisfaction. Regarding the effects, the findings indicate that Facebook Escapism not only fulfills the hedonic need for enjoyment but also the eudaimonic needs for autonomy, competence and relatedness. Furthermore, we found that differentiating between consuming, participating, and producing Facebook user types is insightful for explaining differences in the relationships of escapism with its antecedents and outcomes.Type: conference paper
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PublicationVisuelle Kommunikation in Facebook(SGKM, 2011-04-09)
;Hoffmann, FriederikeType: conference paper -
PublicationDiscovering new roles of journalists using social network analysis and twitter(ISNA, 2010-07-02)Fleck, MatthesType: conference paper
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PublicationEinsatzmöglichkeiten von Blogs in der Unternehmenskommunikation(Gabler, 2008)
;Fleck, Matthes ;Kirchhoff, LarsSchmid, BeatType: book section -
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PublicationWird das Web 2.0 mobil? : Entwicklungsstand des mobilen Web 2.0 am Beispiel von(Nomos, 2008)
;Högg, Roman ;Martignoni, Robert -
PublicationEinsatzmöglichkeiten von Blogs in der Unternehmenskommunikation(Vahlen, 2007)
;Fleck, Matthes ;Kirchhoff, Lars ;Große-Leege, Dirk ;Bauer, Hans H.Rösger, JürgenType: book section