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Oliver Gassmann
Title
Prof. Dr.
Last Name
Gassmann
First name
Oliver
Email
oliver.gassmann@unisg.ch
Phone
+41 71 224 72 21
Homepage
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1 - 10 of 11
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PublicationType: book
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Publication
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PublicationType: book
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PublicationAI for decision-making in connected businessWith a growing number of connected devices producing exponentially more data, the value of artificial intelligence and machine learning (AI/ML) is increasing rapidly for businesses. We outline the value add of AI/ML for decision-making in firms and present use cases and tools to generate data-driven value. We discuss various implementation challenges and solution approaches. Successfully executing on AI/ML applications hinges on preparing the company, managing the portfolio of projects, using interdisciplinary teams, establishing strong technical foundations, and, importantly, generating trust in AI/ML throughout the system lifecycle.
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PublicationBosch IoT Suite: Exploiting the Potential of Smart Connected Products(Springer, 2021)
;Ferber, Stefan ;Cramer, Irene ;Bronner, WolfgangFerrandina, FabrizioRecent technological advances make it possible to connect almost any product, machine or device to the Internet. Specifically for manufacturing companies, this transition towards the Internet of Things (IoT) opens up completely new business opportunities. However, most companies still struggle to monetize the IoT. Recent findings suggest that more than half of all IoT projects fail. In this article, we want to show how manufacturing companies can successfully leverage the IoT. More specifically, we elaborate on IoT platforms and their potential to create tangible business results, using the Bosch IoT Suite as an example. To illustrate this, we present six horizontal IoT use cases that have proven to be very successful across industry domains at Bosch and its customers.Type: book section -
PublicationPlatform Economy: Converging IoT Platforms and Ecosystems(Springer, 2021)
;Bronner, WolfgangFerrandina, FabrizioPlatform companies like Airbnb, Amazon, or Google dominate our economy, and many more are on the rise to disrupt entire industries. In fact, eight of the ten most valuable companies worldwide follow a platform business model. Their success depends heavily on developing and sustaining network effects. This makes it almost inevitable for managers to analyze their own opportunities and risks in the platform economy. For traditional and product-focused companies, the Internet of Things has created new opportunities for platform business. In this article, we explain how the underlying platform mechanics work and bring together the perspectives of IoT, platform, and ecosystem. Using three successful but distinct IoT platform examples, we illustrate that platforms are not only for digital players and highlight key success factors for any practitioner looking to develop and manage an (IoT) platform.Type: book section -
PublicationDigitale Service-Systeme(Carl Hanser Verlag, 2016)Sutter, PhilippType: book section
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PublicationBereit für den digitalen Endkunden? Ein Fähigkeitsmodell(Carl Hanser Verlag GmbH & Co. KG, 2016)Sutter, PatrickType: book section
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