Options
Oliver Gassmann
Title
Prof. Dr.
Last Name
Gassmann
First name
Oliver
Email
oliver.gassmann@unisg.ch
Phone
+41 71 224 72 21
Homepage
Now showing
1 - 10 of 17
-
PublicationBosch (A): Entering the Electric Bike Market?(Harvard Business School, 2022-10-17)
;Casadesus-Masanell, RamonType: case studyIssue: 722459-PDF-ENG -
PublicationBosch (B): Entering the Electric Bike Market(Harvard Business School, 2022-10)
;Casadesus-Masanell, RamonType: case studyIssue: 722460-PDF-ENG -
PublicationSportradar (A): From Data to Storytelling( 2018)
;Casadesus-Masanell, Ramon ;Elterman, KarenType: case study -
Publication
-
-
PublicationCEWE: Business Model Innovation - When Disruptive Technologies Hit You(The Case Center, 2015)
;Lee, Jae YongMeister, ChristophThis case documents the history of the photography market, with special focus on the European photography leader CEWE, with a parallel narration on Kodak and Fujifilm, two giants who have written history in the photography market. The case starts with a very brief history of photography itself, with the twofold goal of explaining how CEWE, Kodak and Fujifilm have risen and putting the reader into perspective, since just like a collective amnesia, a surprising portion of students, especially among the younger generation, do not know or remember how photography used to be like before the digital era. Then, the case goes deeper into the early years of CEWE to explain its creation, former business model and historical accounts on how it thrived in its environment until 1996. When digital technology was finally matured well enough to hit the end consumer market, the case simultaneously and chronologically accounts how the three companies have reacted to the market change. While Fujifilm diversified its business and Kodak stubbornly insisted on saving the film photography business, the case describes in detail how CEWE decided to create an entrepreneurial spin-off entirely dedicated for the digital market, then how and when it resolved to reintegrate the spin-off, and how it continuously brought business model innovations. The case concludes with open questions to how CEWE should continue, facing new threats such as smartphones and tablet computers. The teaching notes are supplemented by videos which include answers of the company's CTO (Dr. Reiner Fageth, central figure in the case) to the teaching questions.Type: case study -
PublicationHolcim: Paving the Way Towards Radically New Business Models(The Case Center, 2015)Lee, Jae YongThis case documents the multiplication of a business model from Holcim Canada to the emerging market Indonesia. More precisely, the case tells the story of how a fast repair solution for concrete road damages was replicated in Indonesia. The case starts with a brief overview of the Indonesian context explaining the challenges of the notoriously bad road conditions in the country. The case then puts the reader into the perspective of Derek, Director of the Aggregates and Construction Materials Business Unit at Holcim, who initiated the multiplication project which resulted in the SpeedCrete(TM) solution that could solve Indonesian infrastructure problems. The case goes deeper into the multiplication of the business model from Canada to Indonesia and accounts how Holcim developed and implemented the new business model. It describes in detail how Holcim simultaneously designed the four cornerstones of a business model, namely the 'Who' (1): depicting how Holcim serves a new customer group, the 'What' (2): describing what is offered to the customer, or, put differently, what the customer values, the 'How' (3): demonstrating the way Holcim builds and distributes the value proposition, and the 'Why' (4): revealing why the business model is financially viable. The case presents an integrated portrayal to how these four questions were simultaneously developed and adjusted. The case concludes with teaching notes on how Holcim should continue leveraging the business model of SpeedCrete(TM). Five teaching videos provide first-hand information on the topic of Business Model Innovation at Holcim and support the teacher in making the class a diversified experience.Type: case study
-
PublicationOpen platforms for strategic technologies (“Plataformas Abiertas para Tecnologías Estratégicas”)(Ministry of Science, Technology and Productive Innovation of Argentina (MINCYT), 2014)Type: case study
-
-
PublicationImmaterielle Vermögenswerte - geistiges Eigentum als Wachstumstreiber : Abschlussbericht(BMWFJ - Bundesministerium für Wirtschaft, Familie und Jugend, 2013)
;Landl, Gerald ;Strohner, Ludwig ;Tobias, MarcType: case study