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Oliver Gassmann
Title
Prof. Dr.
Last Name
Gassmann
First name
Oliver
Email
oliver.gassmann@unisg.ch
Phone
+41 71 224 72 21
Homepage
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1 - 9 of 9
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PublicationThe Platform Navigator Booklet(Bosch IoT Lab at the Institute of Technology Management, 2021-12)
;Bronner, WolfgangToday, platform companies like Amazon, Alibaba, Apple and Google dominate our economy. However, it is not just about digital companies that have embarked on a platform journey. Platforms affect many traditional businesses and leveraging network effects will be vital for each and every company. By reviewing the most important literature and studying more than 150 cases, we have identified 88 patterns across five phases to design and implement platform business models. Not all patterns will be helpful for your business and the patterns are certainly not exhaustive. But we believe that every manager should be aware of them to sustain a competitive advantage. Thus, the pattern cards will help you navigate through the Platform Economy.Type: work report -
PublicationType: work reportJournal: Controlling : Zeitschrift für erfolgsorientierte UnternehmenssteuerungIssue: 29 (2)
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PublicationForschungs- und Innovationsaktivitäten multinationaler Unternehmen in der Schweiz(Eidgenössisches Departement für Wirtschaft, Bildung und Forschung WBF, Staatssekretariat für Bildung, Forschung und Innovation SBFI, 2016)Type: work report
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PublicationDie innovativsten Unternehmen der Schweiz 2012 : Ranking aus Managementperspektive(GfM - Schweizerische Gesellschaft für Marketing, 2012)
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PublicationType: work report