Pietro Beritelli

Tourism Research as well as practice is very heterogeneous, due to its different cultural roots and dominant business patterns. Despite this heterogeneity, dominant intellectual avenues in a number of domains have emerged. As a result, we today are essentially stuck in a sort of trenches. In our paper, we try to identify some of those intellectual trenches and call for/ propose ways to get out of them. They include, among others, topics related to consumer behaviour, destination management, and sustainable tourism. Although we try to provide evidence for our claims, we might appear polemic at times, as we intend to provide contentious arguments about sometimes very controversial topics.