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Reto Hofstetter
Title
Prof. Dr.
Last Name
Hofstetter
First name
Reto
Email
reto.hofstetter@unisg.ch
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PublicationBridging the Generational Divide(Harvard Business Review, 2022-01)
;Schindler, L. ;Deubelbeiss, O. ;Lanz, Andreas ;Faltl, MartinMarketers are often older than the audiences they are trying to reach, making it a challenge to connect. A new study examines the marketing generation gap and suggests some ways to narrow it.Type: journal articleJournal: Harvard Business Review