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Reto Hofstetter
Title
Prof. Dr.
Last Name
Hofstetter
First name
Reto
Email
reto.hofstetter@unisg.ch
Google Scholar
Now showing
1 - 10 of 27
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PublicationNFT uniqueness drives asocial behavior in crypto communities( 2023)
;Anush SridharType: conference paper -
PublicationThe Backfiring Effect of NFTs: Unique NFTs Trigger Entitlement and Selfishness in Crypto-Communities( 2023-10-29)
;Anush Sridhar -
PublicationType: conference paper
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PublicationMeet Robbie: Consequences of Nicknaming Autonomous Products( 2022)Puntoni, StefanoA key adoption barrier of autonomous products is consumers’ lack of perceived control. This research suggests that nicknaming can counter this barrier. Field and experimental evidence shows that nicknaming increases perceived control and product valuations of autonomous (vs. conventional) products.Type: conference paper
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PublicationType: conference paper
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PublicationCan't See the Forest for the Trees: Increased Local Processing in Mass Customization Systems(Association for Consumer Research, 2013-10-03)
;Griffin, JillAlthough generally assumed to benefit consumers, mass customization can have unintended consequences. Two studies demonstrate that customizing by-attribute (vs. choosing from pre-specified configurations) increases local processing and decreases mental simulation, leading to lower satisfaction, pride, and purchase intentions. The findings offer novel insight regarding configuration systems in mass customization.Type: conference paper -
PublicationAccentuating the Forest Instead of the Trees: Induced Global Processing in Mass Customization Systems(EMAC European Marketing Academy, 2013-06-04)This research investigates some unintended consequences of different mass customization formats on individual processing styles. Two studies provide novel empirical evidence that conventional attribute-wise configuration formats increase local processing, whereas prespecified configuration formats increase global processing. Importantly for marketers, we show that a global (vs. local) processing style leads to more mental simulation of the configured product and, as a consequence, to increased choice satisfaction, pride of authorship, and purchase intention. These findings highlight important process variables that should be considered when designing mass customization systems.Type: conference paper
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