The Platform Navigator: 88 Patterns to Design and Implement Platform Business Models
Series
White Paper
Type
working paper
Date Issued
2022-05-04
Author(s)
Abstract
Many industries are affected by the shift to platform business models and leveraging network effects is vital for every single company. At the same time, latest research shows that many companies, in particular established pipeline businesses, struggle with this new notion of doing business. Building upon the success of the Business Model Navigator, we have developed the Platform Navigator – a toolbox to help you design and implement platform business models in your company. By reviewing the most important literature and studying more than 150 cases, we have identified 88 pattern cards across five phases. Not all patterns will be helpful for your business and the patterns are certainly not exhaustive. But we believe that every manager should be aware of them to sustain competitive advantage. Thus, the pattern cards and canvas will help you navigate through the Platform Economy.
Language
English
Keywords
Platform Business Models
Platform Strategy
Business Models
Network Effects
HSG Classification
contribution to practical use / society
HSG Profile Area
None
Publisher
Institute of Technology Management, University of St. Gallen
Publisher place
St. Gallen
Official URL
Subject(s)
Contact Email Address
sven.jung@unisg.ch
Additional Information
https://www.amazon.de/dp/1292466189/
Eprints ID
266200
File(s)![Thumbnail Image]()
Name
Wortmann_Jung_Bronner_Gassmann_ Platform Navigator_White Paper_Update 22.pdf
Size
1.68 MB
Format
Adobe PDF
Checksum (MD5)
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