Journey to the Big Bang: How firms define new value propositions in emerging ecosystems
Journal
Journal of Engineering and Technology Management
Series
69
Type
journal article
Date Issued
2023-07-14
Author(s)
Abstract
The goal of an ecosystem is the creation of a value proposition firms could not offer alone. But how are new value propositions being defined in emerging ecosystems? Our study with eight cases yields several implications along these lines: First, how to come up with an initial idea for a value proposition and convince partners to commit to it? And, second, how to setup the iterative process of value proposition adaption? And how to find a way to align both customer and partner interests along that way? Overall, this helps to understand how factors in the early stages of ecosystem development affect its value proposition.
Language
English
File(s)![Thumbnail Image]()
open.access
Name
23 JETM Journey to the big bang.pdf
Size
3.13 MB
Format
Adobe PDF
Checksum (MD5)
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