Christian Alexander Hildebrand
Title
Prof. Dr.
Last Name
Hildebrand
First name
Christian Alexander
Email
christian.hildebrand@unisg.ch
Phone
071 224 7711
Web Site
172 results
Now showing 1 - 10 of 172
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Item type:Publication, Increasing Brand Attractiveness and Sales Through Social Media Comments on Public Displays - Evidence from a Field Experiment in the Retail Industry(Springer); Michahelles, F.Type:journal articleJournal:Lecture Notes in Computer Science (LNCS)Volume:7319 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, DICE: Advancing Social Media Research through Digital In-Context ExperimentsThis article introduces Digital In-Context Experiments (DICE), an experimental paradigm that enables researchers to study entire social media feeds while tracking users’ granular behavioral data at the post level. Current research paradigms (vignette-based experiments, online platform studies, and observational studies) predominantly focus on isolated social media posts without examining how users consume content within the broader context of a feed. This isolation overlooks the competing attention between content (e.g., sponsored posts or ads) within a feed and contextual spillovers that occur when users scroll through continuous streams of content. DICE complements existing paradigms by presenting posts within scrollable feeds, more closely resembling how users experience content on social media. This allows researchers to systematically manipulate entire feed compositions while unobtrusively tracking participants’ scrolling behavior. To demonstrate the potential of DICE, the article presents two illustrative case studies that examine contextual spillovers and predict ad recall in environments where content competes for attention. The authors conclude with directions for future research and managerial perspectives derived from expert interviews with marketing professionals. An accompanying open-source app, available at https://dice-app.org, enables researchers to conveniently integrate the experimental paradigm into their preferred workflow.Type:journal articleJournal:Journal of MarketingScopus© Citations 5 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Haptic Rewards: How Mobile Vibrations Shape Reward Response and Consumer ChoicePeople spend a large portion of their day interacting with vibrating mobile devices, yet how consumers psychologically respond to haptic feedback from these devices and their effect on consumer decision-making is largely unknown. Integrating recent work on human–computer interaction and reward processing, the current research examines: (1) the relationship between vibration duration and reward response, (2) to what extent rewarding vibrations influence consumer choice, (3) the process by which this effect occurs, and (4) how the effect differs compared to other forms of feedback (visual and audio). We find that mobile vibrations evoke a reward response that is distinct from other forms of feedback, which in turn boosts purchasing in online shopping environments (increased item adds and higher basket totals), and that impulsive consumers tend to be more responsive to mobile vibrations. We examine the impact of mobile vibrations on consumer decision-making in a variety of experimental settings, drawing on a diverse participant pool, leveraging both controlled experiments, and a country-wide field experiment to assess important boundary conditions. These findings have important implications for the ethical design of haptic interfaces in the marketplace and the role of mobile vibrations as a novel form of reward.Type:journal articleJournal:Journal of Consumer ResearchScopus© Citations 7 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Machine Talk: How Verbal Embodiment in Conversational AI Shapes Consumer-Brand Relationships(University of Chicago Press, 2023-03-02); ; Type:journal articleJournal:Journal of Consumer ResearchVolume:50Issue:4Scopus© Citations 161 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Understanding and Improving Consumer Reactions to Service Bots(University of Chicago Press, 2023-12); Henkel, A.Type:journal articleJournal:Journal of Consumer ResearchVolume:50Issue:4Scopus© Citations 178 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Empathy by Design: The Influence of Trembling AI Voices on Prosocial Behavior(2023-11-14)Scopus© Citations 22 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Friend or Fiend? Disentangling Upward Humor’s (De)Stabilizing Effects on Hierarchies(2023) - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Friend or fiend? Disentangling upward humor's (De)stabilizing effects on hierarchies(2023-10); ; Scopus© Citations 3 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, MindMiner: Uncovering Linguistic Markers of Mind Perception as a New Lens to Understand Consumer-Smart Object Relationships(2023-07-27); Type:journal articleJournal:Journal of Consumer PsychologyVolume:33Issue:4Scopus© Citations 28 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Human-Like Movements of Industrial Robots Positively Impact Observer Perception(2022); Scopus© Citations 39