Value Co-creation Language
Type
fundamental research project
Start Date
September 1, 2016
End Date
November 30, 2018
Acronym
ValCoLa
Status
completed
Keywords
Value Co-creation
Service-Dominant Logic
Modeling Language
Service Design
Description
These days we are witness of a philosophical reorientation in rethinking businesses and economies in a way where economies are perceived as service economies following a service-dominant (S-D) logic rather than a traditional goods-dominant (G-D) logic. The cornerstone of this emergent S-D logic of economic exchange is the (co-)creation of value among providers and customers that recognize the value of a service in use rather than in the exchange of goods among economic actors. For example, airlines are no longer buying jet turbines but they buy airtime since they are not interested in owning jet turbines.
Although this shift from a G-D to an S-D logic may seem like a marginal change of pricing models, in fact this paradigm shift has a fundamental impact on the definition and development of products and services, on the underlying processes, on the interaction among economic actors, etc. This shift entails the need to rethink what the key processes are that need to be controlled from a value creation perspective that in turn will and should impact the way of analyzing and modeling economic exchanges.
This is where the proposed research project aims to contribute a value co-creation language (ValCoLa). While process-oriented approaches (based on the traditional G-D logic of economic exchange) are dominant in the existing body of knowledge, ValCoLa aims to establish a value co-creation centered reference language to enable the analysis, modeling, and design of a new generation of information systems i.e., value-aware information systems (VAIS). Since the perception of co-created value in use depends on the given situation/context and since these situations/contexts can change quite rapidly, value co-creation needs to deal with such dynamics. Therefore, the innovation of the ValCoLa project lies not only on the need to integrate the different underlying concepts of value co-creation; but also on dealing with the dynamics of value co-creation processes.
The proposed project contributes a value co-creation reference language, a default notation, a modeling prototype, as well as a number of use cases and case studies applying the developed reference language.
Although this shift from a G-D to an S-D logic may seem like a marginal change of pricing models, in fact this paradigm shift has a fundamental impact on the definition and development of products and services, on the underlying processes, on the interaction among economic actors, etc. This shift entails the need to rethink what the key processes are that need to be controlled from a value creation perspective that in turn will and should impact the way of analyzing and modeling economic exchanges.
This is where the proposed research project aims to contribute a value co-creation language (ValCoLa). While process-oriented approaches (based on the traditional G-D logic of economic exchange) are dominant in the existing body of knowledge, ValCoLa aims to establish a value co-creation centered reference language to enable the analysis, modeling, and design of a new generation of information systems i.e., value-aware information systems (VAIS). Since the perception of co-created value in use depends on the given situation/context and since these situations/contexts can change quite rapidly, value co-creation needs to deal with such dynamics. Therefore, the innovation of the ValCoLa project lies not only on the need to integrate the different underlying concepts of value co-creation; but also on dealing with the dynamics of value co-creation processes.
The proposed project contributes a value co-creation reference language, a default notation, a modeling prototype, as well as a number of use cases and case studies applying the developed reference language.
Leader contributor(s)
Member contributor(s)
Partner(s)
Luxembourg Institute of Science and Technology (LIST)
Funder
Topic(s)
Value Co-creation
Service-Dominant Logic
Modeling Language
Service Design
Method(s)
Design Science Research
Range
HSG Internal
Range (De)
HSG Intern
Division(s)
Eprints ID
245779
Funding code
200021E-164204
11 results
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Item type:Publication, Towards a Language to Support Value Cocreation: An Extension to the ArchiMate Modeling FrameworkValue cocreation is gaining momentum as organizations’ underlying business logic and encompasses tools and techniques for discovering new valuable and necessary artefacts to support inter-organizational and network-centric business activities. To cocreate value, organizations must talk to each other using a clear and easy to use language. In the course of the ValCoLa (Value Cocreation Language) project, we aim at elaborating such language. To that end, in previous work, we developed a value cocreation metamodel based on three dimensions: the nature of the value, the object concerned by the value and the method to cocreate value. In this paper, we first extend ArchiMate to the domain of value cocreation to provide our metamodel with a dedicated modeling language. Second, we illustrate the language with a case study from the financial sector.Type:conference paper - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Socio-technical Complexity in Digital Platforms: The Revelatory Case of Helix Nebula – The Science Cloud(Springer International Publishing AG, 2018); - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Digital Infrastructure: A Service-dominant Logic Perspective(Association for Information Systems, 2016); ; ; Owing to the rapid and unrelenting digitalization of business ecosystems, digital infra-structure—as a new information technology artifact to conceptualize and realize inter-connected information system collectives—has drawn considerable attention in infor-mation systems research. Building on the extant body of knowledge, this study synthe-sizes and integrates existing discourses into a theoretical framework to contribute to the conceptualization of and to prospective theorizations on digital infrastructure. This the-oretical framework follows distinctive assumptions of service-dominant logic to business ecosystems and accounts for socio-technical complexity of digital infrastructure to even-tually derive six theoretical foundations of digital infrastructure. While three foundations (i.e., structural integrity, structural elasticity, and ambidexterity) reflect fundamental bases of digital infrastructure, the other three foundations (i.e., connectivity, generativ-ity, and modularity) reflect underlying mechanisms that cause and shape digital infra-structure’s fundamental bases. These insights represent an overall study’s first step whose next steps and the expected outcomes are also discussed.Type:conference paper - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Capabilities for Digital Platform Survival: Insights from a Business-to-Business Digital Platform(Association for Information Systems, 2018-12-13); ; ; Type:conference paper - Some of the metrics are blocked by yourconsent settings
Item type:Publication, A Value Co-creation Perspective on Information Systems Analysis and DesignInformation systems analysis and design (ISAD) ensures the design of information systems (IS) in line with the requirements of a business environment. Since ISAD approaches follow the current dominant logic of business, the rise of a new and thriving business logic may require revisiting and advancing extant ISAD approaches and techniques. One of the prevailing debates in marketing research is the paradigmatic shift from a goods-dominant (G-D) to a service-dominant (S-D) logic of business. The cornerstone of this reorientation is the concept of value co-creation emphasizing joint value creation among a variety of actors within a business network. With the aim of introducing value co-creation as a new discourse to ISAD research, this research note argues that (i) the lens of S-D logic with its core concept of value co-creation provides a novel perspective to ISAD. We also assert that (ii) value-co-creation-informed IS design realizes the paradigmatic shift from G-D to S-D logic. Building on this mutual relationship between value co-creation and ISAD, we propose a research agenda and discuss the ISAD artefacts that prospective research may target.Type:journal articleJournal:Business & Information Systems Engineering (BISE)Volume:61Issue:4Scopus© Citations 29 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Design Principles for Digital Value Co-creation networks:A Service-dominant Logic PerspectiveInformation systems (IS) increasingly expand actor-to-actor networks beyond their temporal, organizational, and spatial boundaries. In such networks and through digital technology, IS enable distributed economic and social actors to not only exchange but also integrate their resources in materializing value co-creation processes. To account for such IS-enabled value co-creation processes in multi-actor settings, this research gives rise to the phenomenon of digital value co-creation networks (DVNs). In designing DVNs, it is not only necessary to consider underpinning value co-creation processes, but also the characteristics of the business environments in which DVNs evolve. To this end, our study guides the design of DVNs through employing service dominant logic, a theoretical lens that conceptualizes value co-creation as well as business environments. Through an iterative research process, this study derives design requirements and design principles for DVNs, and eventually discusses how these design principles can be illustrated by expository design features for DVNs.Type:journal articleJournal:Electronic MarketsScopus© Citations 94 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Taxonomy of Digital Platforms: A Platform Architecture Perspective(Thomas Ludwig; Volkmar Pipek (Hrsg.), 2019-02-23); ; ; Digital platforms—technical core artefacts augmented by peripheral third-party derivatives—afford organizations to integrate resources in networked business ecosystems. Although digital platforms widely differ in their configurations, digital platforms’ dimensions and characteristics to disentangle different digital platform configurations are under-researched. To bridge this void, we employ Nickerson et al.’s method for taxonomy development to systematically derive a taxonomy of digital platforms. Specifically, we embrace a platform architecture perspective to capture the configuration of digital platform’s components. The resultant taxonomy facilitates a more pronounced understanding and grouping of digital platforms as configurations of certain dimensions and characteristics. Our findings suggest that digital platforms exhibit characteristics on at least four dimensions—namely, infrastructure, core, ecosystem, and service dimensions. Second, through instantiating the taxonomy, we find that digital platforms that exhibit similar characteristics share identical architectural profiles and, therefore, belong to one of three digital platform archetypes—namely, orchestration, amalgamation, and innovation platforms.Type:conference paper - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Designing Business Models for the Digital Economy(Springer International Publishing, 2016); Scopus© Citations 38 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Design Principles for Business-Model-based Management Methods—A Service-dominant Logic Perspective(Springer International Publishing AG, 2017-05-30); ; ; Maedche, AlexanderExtant research gives rise to the notion of business-model-based management that stresses the pivotal role of the business model concept in organizational management. This role entails a shift in research from predominantly examining business model representation to the use of the business model concept in the design of management methods. In designing respective management methods, managers need to not only account for the business model concept, but also consider the characteristics of the emerging business environments in which business models are devised. To this, our study guides the design of business-model-based management methods through exploiting service-dominant logic, a theoretical lens that conceptualizes the emerging business environment. By means of design science research, this study develops four design principles for business-model-based management methods namely, ecosystem-, technology-, mobilization-, and co-creation-oriented management. This study also articulates the principles' rationale and implications and discusses their contribution in achieving business-model-based management.Type:conference paperJournal:Proceedings of the Twelfth International Conference on Design Science Research in Information Systems and Technology (DESRIST) 2017Volume:10243Scopus© Citations 19
