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  4. How managers protect the intellectual property rights in China using de facto strategies
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How managers protect the intellectual property rights in China using de facto strategies

Journal
R & D Management
ISSN
0033-6807
ISSN-Digital
1467-9310
Type
journal article
Date Issued
2009-03-01
Author(s)
Keupp, Marcus Matthias  
;
Beckenbauer, Angela
;
Gassmann, Oliver  
DOI
10.1111/j.1467-9310.2009.00550.x
Abstract
Foreign firms trying to protect their intellectual property rights (IPRs) in emerging economies are suffering real pressures because these economies usually offer little or no enforcement of IPR. Foreign firms therefore have to resort to approaches unlike those they use in developed countries. This paper explores what managers of foreign firms in China have already tried in their efforts to achieve effective IPR protection - specifically, they have crafted de facto strategies that can protect IPR without using China's legal system or engaging in lawsuits against imitators. These strategies work, and this paper explains how and why, thus offering a potential template for IPR protection in other economies with weak appropriability systems.
Language
English
Keywords
China
international
innovation
R&D
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
Wiley-Blackwell
Publisher place
Oxford
Volume
39
Number
2
Start page
211
End page
224
Pages
14
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/76334
Subject(s)

business studies

Division(s)

ITEM - Institute of T...

Eprints ID
49198
Support
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