From Cost to Frugal and Reverse Innovation : Mapping the Field and Implications for Global Competitiveness
Journal
Research Technology Management
ISSN
0895-6308
ISSN-Digital
1930-0166
Type
journal article
Date Issued
2014-07-12
Author(s)
Abstract
Product and service innovations aimed at resource-constrained customers in emerging markets have recently attracted much research and management attention. Despite the prominence of this topic, however, there are some misconceptions around the different innovation types in this domain that may limit managers' ability to derive informed implications for strategy and operations. This article analyzes the different types of resource-constrained innovation-cost, good-enough, frugal, and reverse innovation-conceptualizes the distinctions between them, and discusses the implications for strategy providing a framework for managers to systematically analyze their own approaches to resource-constrained innovation and craft proper development processes. By highlighting the differences between the various types of resourceconstrained innovation, this article also provides the conceptual grounds for further systematic research.
Language
English
Keywords
Cost innovation
Frugal innovation
Reverse innovation
Resource-constrained innovation
Emerging markets
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
Yes
Publisher
Industrial Research Institute
Publisher place
Washington, DC
Volume
57
Number
4
Start page
1
End page
8
Pages
8
Subject(s)
Division(s)
Eprints ID
232105
File(s)![Thumbnail Image]()
Name
0235-Zeschky Winterhalter Gassmann 4-30-14 AX.pdf
Size
565.62 KB
Format
Adobe PDF
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