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Business models for frugal innovation : the role of Resource-Constraints

ISBN
978-3-8396-0746-6
Type
conference paper
Date Issued
2014-06-06
Author(s)
Winterhalter, Stephan  
;
Zeschky, Marco  
;
Gassmann, Oliver  
;
Weiblen, Tobias  
Abstract
Frugal Innovation is an extreme case of innovation: radically new applications are innovated for an environment of extreme resource and cost constraints. While the phenomenon of frugal innovation has been described from a product perspective, very little is known about how firms organize frugal innovation on a business model level. This study is based on a multiple case study approach investigating five business models for frugal innovation in the context of the medical equipment market in emerging economies. We find that there exists an overarching frugal business logic, based on which firms can establish different business models.
Language
English
Keywords
Business models
Emerging markets
frugal innovation
Medtech
India
China
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
Yes
Book title
Connecting High Value Solutions with Future Markets : Management of Applied R&D
Publisher
Fraunhofer-Verl.
Publisher place
Stuttgart
Start page
11
Event Title
R&D Management Conference (RADMA) 2014
Event Location
Stuttgart
Event Date
03.-06.06.2014
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/86813
Subject(s)

business studies

Division(s)

ITEM - Institute of T...

Eprints ID
232150
File(s)
Thumbnail Image

open.access

Name

111_RADMA 2014 Frugal innovation_Extended Abstract_Winterhalter et al_final.pdf

Size

94.67 KB

Format

Adobe PDF

Checksum (MD5)

29d99cda3fc2b2864f50fed820870fdc

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