Open innovation and its effectiveness to embrace turbulent enviroments
Journal
International Journal of Innovation Management
ISSN
1363-9196
ISSN-Digital
1757-5877
Type
journal article
Date Issued
2011-12
Author(s)
Abstract
The paper focuses on the challenges of integrating external sources in the innovation process and investigates the role of environmental turbulence in this context. Building on the resources-based view and the dynamic capabilities perspective the authors propose that open innovation strategies assist companies in navigating through turbulent times.
Empirical testing of this assumption in a sample of 101 manufacturing firms indicates that open innovation activities are more important in turbulent than in non-turbulent markets and that supplier integration is vital when technological turbulence is high, whilst customer integration is critical in environments characterized by high market turbulence. From a practical point of view, these findings highlight the importance of stakeholder integration in the innovation process and provide details on the successful implementation of this strategy under different environmental settings.
Empirical testing of this assumption in a sample of 101 manufacturing firms indicates that open innovation activities are more important in turbulent than in non-turbulent markets and that supplier integration is vital when technological turbulence is high, whilst customer integration is critical in environments characterized by high market turbulence. From a practical point of view, these findings highlight the importance of stakeholder integration in the innovation process and provide details on the successful implementation of this strategy under different environmental settings.
Language
English
Keywords
Open innovation
market turbulence
technological turbulence
innovation performance
customer integration
supplier integration
dynamic capabilities
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
Imperial College Press
Publisher place
London UK
Volume
15
Number
6
Start page
1191
End page
1207
Pages
17
Subject(s)
Division(s)
Eprints ID
212546