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Christophe Julien Vetterli
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PublicationHow Deutsche Bank’s IT Division Used Design Thinking to Achieve Customer Proximity(Kelley School of Business, 2016)
;Petrie, CharlesStermann, DirkDesign thinking is a customer-centric approach for integrating end customers in the innovation process. This article describes the evolution of design thinking in Deutsche Bank’s IT division and its role in solving specific problems, better integrating the business and IT divisions, and bringing the bank’s IT closer to its customers. The lessons learned can be used by CIOs and other business leaders striving for customer-centricity in their value-creation processes.Type: journal articleJournal: MIS Quarterly Executive (MISQE)Volume: 15Issue: 1 -
PublicationFrom Palaces to Yurts - Why Requirements Engineering Needs Design ThinkingThe German saying “von Palästen zu Zelten” compares different systems to different levels of flexibility and agility - that is, “from palaces to yurts.” Requirements engineering systems are geared for developing information system palaces and aren't what's needed for today's world of rapidly changing, app-enabled products. These Web and mobile apps are small, require rapid development, must closely fit customer needs, and change often. Requirements engineering for these would greatly benefit from design thinking - that is, a human-centered, rapid-prototypying method for innovative design. All house construction requires a solid basement, a supporting infrastructure that provides efficiency in maintenance, and some adjustable elements that will be continuously updated for the house's lifetime. Large, complex houses provide more comfortable living space, but more groundwork is needed if any changes are necessary. IT systems are similar. To meet today's challenges with small, easily changed systems that are more function than infrastructure, we need more that are like yurts rather than palaces.
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PublicationBrücken schlagen( 2012-10-01)Type: journal articleJournal: io ManagementVolume: 5Issue: September / Oktober 2012
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PublicationType: journal articleJournal: OrganisationsEntwicklung. Zeitschrift für Unternehmensentwicklung und Change ManagementIssue: 2
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PublicationA Design Thinking Role Model Enables Creativity in IT: Case of the Financial Industry(AIS Electronic Library (AISeL), 2013-05-22)The challenge banks face to gain advantage over their competitors is being placed under pressure by the ever increasing speed of development which arises from the pace of innovation in computer technology, rapid changes in industry regulation and fast-changing customer needs. Banks have creative heads but the pursuing of efficient customer-centric creative work within an organization is often challenging. This paper presents a design thinking role model which was iteratively designed over nine projects within a period of four years and implemented in an IT department of two leading multinational banks. It analyzes the different roles of the design thinking role model and its multidisciplinary elements to enable creativity within these IT departments. It could be shown that creativity was enabled in this corporate IT context through the design thinking role model and thus a good base for the overall innovation process could be reachedType: conference paper
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PublicationAssessing Prototypes and Team Performance in Design Thinking Innovation Projects(European School of Management, 2012-06-06)
;Hoffmann, FriederikeThis exploratory study focuses on design thinking innovation teams working on three different innovation tasks: business model innovation, service innovation, and product innovation. The teams have elaborated many and selected one final prototype in the course of the project. All but one team have been working face-to-face. By measuring both subjective and objective performance, we compare the different innovation tasks and the difference between face-to-face and virtual teams and their impact on team performance. Our preliminary study shows that while the generation of many prototypes seems indeed to support the selection of the best final prototype, it is mostly the team process which impacts the quantity and quality of the final prototype. The virtually cooperating team working on a service innovation tasks experienced major difficulties in the process, while we can report that the business model innovation team generated the most prototypes while working in a rather harmonious team.Type: conference paperVolume: Paper 18881 -
PublicationDesigning Innovation: Prototypes and Team Performance in Design Thinking(International Society for Professional Innovation Management ISPIM, 2012-05-17)
;Hoffmann, FriederikeThis study investigates design thinking innovation teams working on three different innovation tasks: business model innovation, service innovation, and product innovation. Each task involves the generation of many prototypes, one of which needs to be selected as the final prototype. Further, one of the teams collaborated through virtual collaboration. By measuring both subjective and objective performances of the teams, we compared the different innovation tasks and their impact on design thinking teams. Our preliminary study shows that while the generation of many prototypes indeed seems to support the selection of the best final prototype, it is mostly the team process which impacts the quantity of all and quality of the final prototype. Especially the virtually cooperating team working on a service innovation task, experienced major difficulties in the process, while we can report that the business model innovation team generated the most prototypes while working in a rather harmonious team.Type: conference paper -
PublicationDie Innovationsmethode Design Thinking(Symposion Publishing, 2012)
;Berger, Katharina ;Lang, MichaelAmberg, MichaelType: book section -
PublicationEmbedded Design Thinking in Organizations: A Literature Review( 2015-06-01)Organizations are forced to think about different approaches to gain a competitive advantage Design Thinking addresses the complex environment companies are facing nowadays adequately and therefore has received serious attention from practitioners as well as scholars alike. In comparison to the discourse about design thinking from a designer's point of view, is the managerial discourse about the embedding of Design Thinking still limited. This scant academic foundation is also linked to the fact that a few basic questions remain unanswered, such as what is meant by embedding design thinking in corporations. Therefore the state-of-the-art that remains to be identified. This gap in the literature has provided the opportunity to present this literature review. To foster academic groundedness, the method used to identify, present and analyze the relevant literature is based anestablished literature review approach. The literature review presented here closes with recommendations for future research.Type: working paper