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Different native languages as proxy for cultural differences in travel behaviour: Insights from multilingual Switzerland
Journal
International Journal of Culture, Tourism and Hospitality Research
ISSN
1750-6182
ISSN-Digital
1750-6190
Type
journal article
Date Issued
2014-05
Author(s)
Abstract
Purpose - Differences in travel behaviour between tourists from different nations (implying different cultural backgrounds) have been investigated in several studies. However, most studies do not reveal the potential confounding effects associated with cross-nation studies, such as differences in the economic, legal/regulatory or subcultural contexts of their residents. This exploratory study tries to overcome this gap by investigating differences in travel behaviour between language groups within one country: Switzerland. By holding potential confounding effects constant, our results reveal differences in travel behaviour associated with language, including travel motivation, choice of destination, choice of type of accommodation, duration of trip and travel expenses.
Design/methodology/approach - The study is based on data from one of the most comprehensive outbound travel behaviour survey: Travel Market Switzerland.
Findings - By holding potential confounding effects constant, our results reveal differences in travel behaviour associated with language, including choice of destination, choice of type of accommodation, duration of trip and travel expenses.
Originality/value - Differences in travel behaviour between tourists from different nations (implying different cultural backgrounds) have been investigated in several studies. However, most studies do not reveal the potential confounding effects associated with cross-nation studies, such as differences in the economic, legal/regulatory or subcultural contexts of their residents. This exploratory study tries to overcome this gap.
Design/methodology/approach - The study is based on data from one of the most comprehensive outbound travel behaviour survey: Travel Market Switzerland.
Findings - By holding potential confounding effects constant, our results reveal differences in travel behaviour associated with language, including choice of destination, choice of type of accommodation, duration of trip and travel expenses.
Originality/value - Differences in travel behaviour between tourists from different nations (implying different cultural backgrounds) have been investigated in several studies. However, most studies do not reveal the potential confounding effects associated with cross-nation studies, such as differences in the economic, legal/regulatory or subcultural contexts of their residents. This exploratory study tries to overcome this gap.
Language
English
Keywords
native language
travel behaviour
Switzerland
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
Emerald
Publisher place
Bradford
Volume
8
Number
2
Start page
140
End page
152
Pages
13
Subject(s)
Division(s)
Eprints ID
231411