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    Automotive Reloaded
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    B2B Brand Excellence Network
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    Behavioral Branding
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    Behavioral Branding and Brand Controlling @ ABB
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    Best Practice in Brand Management
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    BMW Group: Brand Behavior
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    Brand Excellence Circle
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    Branding and Behavioral Branding @ KIND Hörgeräte
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    Bridging the Separate Worlds of Marketing Science and Practice
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    Cards-Studien: Entwicklungsperspektiven für den Schweizer Zahlungskartenmarkt
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    Corporate-Level Functional Strategies
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    CREDIT SUISSE: Activating the Credit Suisse Strategy
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    Customer Interaction Model of the Future - Kooperationsprojekt mit McKinsey & Company
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    Customer-integrated innovation management
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    Der Schweizer Markt - für Markenhersteller attraktiv?
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    Determinants of Mergers: Evidence from Switzerland
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    Dienstleistungskompetenz (Service Excellence)
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    Electrolux Switzerland: Publicity and employees
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    Empirische Untersuchung der Rolle von Marketingressourcen beim Erzielen von Wettbewerbsvorteil
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    Empirische Untersuchung der Rolle von Marketingressourcen beim Erzielen von Wettbewerbsvorteilen
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