HSG Publications
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Browsing HSG Publications by Type "conference poster"
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PublicationA Macroeconomy with Intuitive Thinkers( 2024)
;Bartels, MarenOechslin, ManuelType: conference poster -
PublicationA Simple Estimation of Bid-Ask Spreads from Daily Close, High, and Low Prices( 2017-01-06)To estimate the bid-ask spread, we propose a new method that resembles the Roll measure (1984) but has some key advantages: it is fully independent of bid-ask bounces and benefits from a wider information set, namely, close, high, and low prices, which are readily available. Assessed against other low-frequency estimates, our estimator generally provides the highest cross-sectional and average time-series correlations with the TAQ effective spread benchmark. Moreover, it delivers the most accurate estimates for less liquid stocks. Finally, our estimator improves the measurement of systematic liquidity risk and commonality in liquidity for individual stocks and sorted portfolios.Type: conference poster
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PublicationAdaptation Barriers in Internal Crowdsourcing: A Multiple Case StudyRecently, the application of internal crowdsourcing in companies as a new form of orchestrating work has increased substantially. Early research has shown that organizations should apply internal crowdsourcing due to its benefits, such as fast access to internal knowledge and increased productivi-ty. Although studies have identified some advantages, internal crowdsourcing is a complex initiative and we do not sufficiently know how to rollout internal crowdsourcing initiatives in a company and to guide them to a state of stable operations in the adaptation stage. Some papers derived barriers for internal crowdsourcing and solutions on how to overcome them. However, these barriers address mostly the operational stage, when the initiative is already stable. Some papers address adaptation barriers, but the assessment frameworks in current literature used to detect them were incomprehen-sive resulting in only few adaptation barriers and solutions. Therefore, we identify the adaptation bar-riers of internal crowdsourcing comprehensively through the technochange theory in a multiple case study, assess what solutions the companies applied and describe how the solutions work in order to display how to overcome barriers in a consolidated introduction model for internal crowdsourcing.Type: conference poster
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PublicationAdded-Value Creation in Experience-Based Retail Marketing – The Effects of Physical Store Experiences on Perceived Value and Price Acceptance.( 2019-02-22)While customer journeys increasingly shift online, research suggest that offline interaction between customers and companies is decreasing. However, a literature review indicates that due to a lower amount of physical experiences, offline touchpoints regain importance. To investigate this issue, the role of the retail space in the value creation process is discussed. Further, the impact of non-financial value on perceived price and price acceptance is elaborated against the background of sociological capital theory. The author argues that the store-end provides significant opportunities for added-value creation. More precisely, offline experiences can produce non-financial value which is convertible into financial capital, thereby increasing perceived price and price acceptance among customers. The author develops first managerial implications for a strategic use of retail space and provides theoretical grounds for analyzing the impact of experience-based retail marketing on price acceptance in large qualitative and quantitative data sets.Type: conference poster
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PublicationAllocating resources in pricing – which capabilities are worth fostering in the face of AI?Manole, Anne-MarieThis research project aims to describe and identify the effects that AI technologies will have on the field of pricing. As the technology and its possibilities are widely discussed and the extensive benefit companies could hold using these technologies in pricing, the details about implementation and feasibility still prevent the technology’s market penetration. However, technological process is knowingly extremely fast and in order to keep pace (future) managers have to educate themselves and develop a very different set of skills, which on the other hand is a process with long-term scope. This dilemma can only be solved by taking a look in the future and focus resources on the most promising capabilities. The closest we can get to this would be by consolidating expert opinions and make them reflect on accordances as well as using differences for deeper reflection. This procedure is called Delphi study design and will be explained in detail in the next chapters.Type: conference poster
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PublicationAlly: A Smartphone-based Physical Activity Intervention( 2017-12-04)
;Künzler, Florian ;Mishra, Varun ;Presset, Bastien ;Smith, Shawna N. ;Kotz, David F. ;Scholz, UrteNo behavior has an impact on human health as great as physical activity (PA). We therefore developed Ally, a smartphone-based 6-week PA intervention. Ally seeks to exploit the ubiquity and sensing capabilities of mobile phones to adapt the provision of PA interventions to the context of the user. In this research we investigate the following research questions: (1) What are effective components of Ally, a mHealth physical activity intervention? and (2) Can mobile sensor data predict opportune moments for interventions?Type: conference poster -
PublicationAnalysis of the criteria for assessing the quality of qualitative research in the field of health sciences at an international level(FNS, Bern, 2013)
;Santiago-Delefosse, M ;Bruchez, C ;Gavin, A ;Benaroyo, LKaufmann, AType: conference poster -
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PublicationAsthmamanagement mit MAX, einem Chatbot für Fachpersonen, Betroffene und Familienmitglieder: Ergebnisse einer multizentrischen Machbarkeitsstudie( 2021-01-13)
;Schachner, Theresa ;Harperink, Samira ;Barata, Filipe ;Dittler, Ullrich ;Xiao, Grace ;Stanger, Catherine ;von Wangenheim, Florian ;Oswald, HelmutMöller, AlexanderType: conference poster -
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PublicationBattle of the Biases: Loss/bonus Framing Attenuates Delay Discounting.( 2016-06)
;Venkatraman, V.Olson, I.Type: conference poster -
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