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Andreas Herrmann
Title
Prof. Dr.
Last Name
Herrmann
First name
Andreas
Email
andreas.herrmann@unisg.ch
Phone
+41 71 224 2130
Homepage
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1 - 10 of 89
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PublicationI am green : The Role of Effort and Image on green Identity Signaling(EMAC European Marketing Adademy, 2011-05-24)
;Loock, Claire-Michelle ;Staake, ThorstenIdentity signaling is a strong motivator for human behavior. We investigate whether we can nudge people to higher goals with regard to showering time reduction if they perceive a possibility to signal their green identity. In a fictional saving campaign by a utility company people saw a postcard displaying either a trendy or a non-mainstream greenie and the amount of effort (shower time reduction) that is associated with a certain reference saving goal. They chose their individual goal on the back side. We suggest that people who aim at signaling their identity choose higher goals when energy saving is associated with a non-mainstream greenie and medium effort in order to send clear identity signals to others. Our results confirm our hypotheses. Identity signaling therefore nudges people towards higher saving goalsType: conference paper -
PublicationThe Machine Age of Customer Insight(Emerald Publishing Limited, 2021-03-15)
;Einhorn, Martin ;Löffler, MichaelWe are living in a new machine age offering unique opportunities, particularly for generating customer insights, which is radically transforming the way business value is created. Across industries, players are affected by the pace of progress of machine learning tools, novel technologies, and the abundance of data. These developments require mastering new capabilities. The Machine Age of Customer Insight explains the transformation of customer insights and demonstrates the growing impact of machine learning. Thought leaders from renowned universities in the US and Europe as well as from different industries provide a comprehensive overview. Addressing both academics and practitioners, they discuss the transformation, cutting edge tools, and success factors to thrive in the new age. The book shows how machine learning helps to understand customers better and faster. It supports everyone who considers the machine age a great opportunity to gain a competitive advantage by transforming customer insights into business value. -
PublicationEvolving Business Models : How CEOs Transform Traditional CompaniesThis book addresses the core challenges currently faced by traditional companies. In the age of digitization many industries are now challenged by disruptions of the traditional value chain: new competitors are coming into play, traditional products don’t sell any more, and profits are at risk. As such, CEOs need to adopt new business models for these established industries, while many companies have to reinvent themselves by developing new products for new markets. In this book, leading CEOs share their experiences in transforming established companies. They provide insights on transforming industries and demonstrate what it takes to redefine companies from the ground up. Issues such as organizational transformation, new product development, implementing a new organizational spirit, and many more are discussedType: bookVolume: 1st edition 2017
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PublicationHow to Succeed in the Digital Age : Strategies from 17 Top Managers(Frankfurter Allgemeine Buch, 2014)
;Stadler, Rupert ;Stadler, RupertType: book -
PublicationType: bookVolume: 3. aktualisierte Auflage
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PublicationCustomer Value(Thexis, 2012)
;Schmid, BeatKundenvorteile sollten nicht unterschätzt werden, denn sie bilden langfristig Unternehmensvorteile - der Customer Value schlägt langfristig den Share Holder Value. Sechs Institute und elf Professoren der Universität St. Gallen entwickelten ein Konzept für die Hauptaufgabe von Unternehmen, ihre Leistungen für Kunden festzulegen, einzuhalten und weiter zu entwickeln. Konkrete Anleitungen für die Anwendung in Start Ups, Klein- und Mittelunternehmen, in Industrie, Handel und Medien, sowie viele Praxisbeispiele und Forschungsergebnisse ergänzen das anwendungsorientierte Fachbuch. -
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PublicationType: bookVolume: 3., vollst. überarb. u. erw. Aufl.
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PublicationType: bookVolume: 3., vollst. überarb. u. erw. Aufl.