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Christian Laesser
Title
Prof. Dr.
Last Name
Laesser
First name
Christian
Email
christian.laesser@unisg.ch
Phone
+41 71 224 25 25
Homepage
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1 - 10 of 11
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PublicationDMOs bridging structural holes in destination networks : A perspective based on actor's networks( 2012-08-26)One of the main functions of Destination Management Organizations (DMO) in community-type of tourist destinations is to coordinate the supply network and therefore to serve as bridg-ing organization in a fragmented and complex system of organizations, institutions and stake-holder groups. Traditional research on the roles of DMOs, including the coordinating func-tion, builds on descriptive case studies and on the discussion of the cases at organizational/ destination level. We propose to change the perspective by analyzing the actor's level with the help of structural hole analysis of local elite networks. Thus, instead of describing the organi-zational role of coordination, we effectively measure the bridging value of the actors affiliated to the DMO in the network of the destination. The results of six selected destinations show that among the top four/ five bridging individuals in networks of between 13 to 42 actors, there are always not only the DMO directors but also at least one board member of the DMO. The paper concludes with further research in DMO board composition and evolution.Type: conference paper
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PublicationDrivers for Ski Destination Choice(International Association of Scientific Experts in Tourism, 2011-08-28)Alpine ski resorts are facing the challenge of attracting tourists. Especially ski destinations on lower levels in Switzerland will face problems to sustain with increasing temperatures and less snow. The arising question concerns the motives for skier visits. This study evaluates drivers for ski destination selection on the basis of a sample of potential Swiss skiers. Descriptive statistics and an exploratory factor analysis identify motives for ski destination selection criteria. Five factors were found and are (1) the overall snow and slope conditions, (2) the quality of relevant infrastructure, (3) the overall offer and popularity, (4) the price and the accessibility, (5) the means of transportation of a ski destination. These factors show that there are other factors next to snow and slope conditions, which motivate skiers for a visit. It is interesting the price factor is not the most important one.Type: conference paper
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PublicationThe Swiss regional airport network - identifying brokerage roles and simulating structural changes( 2009-08-24)Regional airports play a secondary but important role in the transport system of a country. The study presented in this paper analyses the Swiss regional airport system, consisting of six locations and respective institutional networks of main suppliers, customers, and cooperation partners. A first analysis of the network based on betweenness centralities and brokerage roles presents a rather large network of 112 institutions with only eighteen being relevant for the network configuration. A further analysis of average distances simulates a series of possible mergers with the aim to compare overall network strengths against costs. The results indicate a loosely connected system with high cost efficiencies and relatively weak links. Further options to improve network effectiveness and hence to develop an overall regional airport strategy in Switzerland are discussed.Type: conference paper
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PublicationType: conference paper
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PublicationThe valuation of direct intercontinental flights as opposed to non-direct ones : Insights based on a hedonic apporach( 2007-06-21)This paper is about valuating direct intercontinental flights as opposed to non-direct ones, taking an individual travelers' perspective. The methodology of this study is derived from a hedonic approach which tries to explain actual expenditures (in our case of air transport) by means of a number of non-divisible characteristics (origin and destination, number of stopovers, choice of travel class). The results reveal that direct flights are valued higher than non-direct ones. However, the share of this advantage in relation to other characteristics by which a flight can be valued is limited, ranging from 15 to 20 per cent (in the context of travel in economy class; ceteris paribus) to less than 10 per cent (in the context of travel in business class; ceteris paribus). In contrast, and to put those numbers into perspective, choosing business class (instead of economy) adds 240% to an economy air fare (ceteris paribus).Type: conference paper
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PublicationType: conference paper
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PublicationType: conference paper
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PublicationValuation of direct intercontinental flights as opposed to non-direct ones: Insights based on a hedonic approach( 2007-06-21)This paper is about valuating direct intercontinental flights as opposed to non-direct ones, taking an individual travelers' perspective. The methodology of this study is derived from a hedonic approach which tries to explain actual expenditures (in our case of air transport) by means of a number of non-divisible characteristics (origin and destination, number of stopovers, choice of travel class). The results reveal that direct flights are valued higher than non-direct ones. However, the share of this advantage in relation to other characteristics by which a flight can be valued is limited, ranging from 15 to 20 per cent (in the context of travel in economy class; ceteris paribus) to less than 10 per cent (in the context of travel in business class; ceteris paribus). In contrast, and to put those numbers into perspective, choosing business class (instead of economy) adds 240% to an economy air fare (ceteris paribus).Type: conference paper
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PublicationImportance of direct flight connections between Switzerland and the Far East: A Logistic Choice Model( 2006-05-28)This paper is about the importance of purchasing criteria in intercontinental air transport as exemplified by origin and destination between Switzerland and selected destinations in the Far East. Passengers waiting to board their flights from Switzerland to Far Eastern destinations were invited to participate in a choice experiment. Subsequently, they were offered choice sets where they had to choose among two different flight tickets from Zurich to one specific destination within each set. To statistically analyse the data a variance decomposition method was performed to learn about the importance of the different purchasing criteria. The results show that for both the business and economy class passengers alike and the business and leisure travellers the most important criteria is the price, even before the direct connection, which is the second most important criteria. In comparison with transatlantic travellers, the Far East travellers value the direct flight more and the price is a somewhat less important.Type: conference paper
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PublicationCustomer Value of direct transatlantic flight connections: A logistic choice model in the case of Switzerland(Travel and Tourism Research Association (TTRA), 2006-06-18)The future of business models for traditional long haul air operators as well as airports depends among other things on the customer value attributed to direct intercontinental flights by customers. This paper contributes to the discussion of future airline business models by evaluating the customer value of direct transatlantic flights considering as example Switzerland and the hub Zurich. Because of the positioning of its main airport as well as its homecarrier Swiss combined with its economic situation and the large number of international headquarters, Switzerland serves as a core example for a market on the brink. The study draws on data from a survey of 514 travellers out of Switzerland. By applying logistic choice modelling, hidden preferences and by this approximately real customer value could be identified. The direct transatlantic flights contribute to customer value generally by punctuality, total travel time, direct connections, travel convenience, security and travel costs, although customer value is slightly different for business travellers and leisure travellers. Conclusions regarding airline business models' effects on hubs but also about the utility of methods are drawn.Type: conference paper