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Emanuel de Bellis
Title
Prof. Dr.
Last Name
de Bellis
First name
Emanuel
Email
emanuel.debellis@unisg.ch
Phone
+41 71 224 7712
Now showing
1 - 10 of 39
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PublicationRobots Save Us Time — But Do They Make Us Happier?( 2020)
;Whillans, Ashley ;Nindl, FabianType: journal articleJournal: Harvard Business Review -
PublicationType: journal articleJournal: Marketing Review St. GallenVolume: 6
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PublicationThe Influence of Trait and State Narcissism on the Uniqueness of Mass-Customized Products(Elsevier, 2016-12-02)
;Sprott, David E. ;Bierhoff, Hans-WernerRohmann, ElkeMass customization systems provide consumers with the opportunity to create unique self-designed products. To retailers and manufacturers, the segment of customers configuring unique products is of considerable interest given their potential impact on product diffusion and profits. Yet field evidence suggests that only a minority of consumers use the full potential of such systems by configuring products with unique options (e.g., a volcano red car instead of a white one). The present research shows that the uniqueness of mass-customized products depends on consumer narcissism. Specifically, we demonstrate that (a) consumers higher in trait narcissism configure more unique products (while controlling for self-esteem and need for uniqueness) and (b) state narcissism can be primed via marketing communications to influence product uniqueness. Our findings suggest that firms should consider customers' innate narcissistic tendencies, as well as the ability to influence their current states of mind, to exploit the largely untapped individualization potential of mass customization systems.Type: journal articleJournal: Journal of RetailingVolume: 92Issue: 2Scopus© Citations 57 -
PublicationType: journal articleJournal: Marketing Review St. GallenVolume: 2
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PublicationCross-National Differences in Uncertainty Avoidance Predict the Effectiveness of Mass Customization across East Asia: A Large-Scale Field Investigation(Springer Science+Business Media, 2015)
;Ito, KenichiType: journal articleJournal: Marketing LettersVolume: 26Issue: 3 -
PublicationA lack of appetite for information and computation. Simple heuristics in food choice(Elsevier, 2013)
;Schulte-Mecklenbeck, Michael ;Sohn, Matthias ;Martin, NathalieHertwig, RalphType: journal articleJournal: AppetiteVolume: 71 -
PublicationNFT uniqueness drives asocial behavior in crypto communities( 2023)
;Anush SridharType: conference paper -
PublicationThe Backfiring Effect of NFTs: Unique NFTs Trigger Entitlement and Selfishness in Crypto-Communities( 2023-10-29)
;Anush Sridhar -
PublicationType: conference paper
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PublicationOne of a Kind Products: Leveraging Uniqueness in Mass Customization( 2023)
;Franziska Krause ;Nikolaus Franke ;Ilse-Maria KlannerType: conference paper