Options
Maik Walter
Former Member
Last Name
Walter
First name
Maik
Phone
+41 71 224 73 94
Now showing
1 - 4 of 4
-
PublicationType: conference paper
-
PublicationType: conference paper
-
PublicationMixing It Up: Disfluent Product Display Formats Promote the Adoption of Novel Products(Theory + Practice in Marketing, 2016-05)Type: conference paper
-
PublicationFighting Fixation and Promoting Exploration: the Influence of Non-Foveal Object Presentation on Consumer Search and Retail Sales(Association for Consumer Research, 2015-10)This research posits that lower proximity among popular objects promotes exploration and reduces fixation effects (i.e., consideration of a limited number of alternatives). Yet, with the ironic effect that larger search effort increases consumer expenses. We provide evidence for this theorizing across various field and lab settings, and assortment formats.Type: conference paperVolume: 43