Options
Marcus Schögel
Title
Prof. Dr.
Last Name
Schögel
First name
Marcus
Email
marcus.schoegel@unisg.ch
Phone
+41 71 224 2833
Homepage
Now showing
1 - 9 of 9
-
PublicationThe Customer Experience Navigator( 2023-10-01)Explore the Customer Experience Navigator – 15 years of expertise in delivering outstanding customer experiences. Our hands-on approach supports you step by step in transforming into a customer-centric enterprise. The guide provides a clear overview of challenges, steps, concepts, and tools for successful Customer Experience Management. This book focuses on hands-on work with customer touchpoints, their successful integration, and Customer Journey Management. No standard templates, but tailored solutions for unique projects. The Navigator takes you to the magical places of your customer-centric transformation. We provide the right push and help you ask the crucial questions – because the answers must be precise. Begin your journey to an enhanced customer experience now! Feel free to reach out to us with any questions. We have successfully executed projects on this topic with various companies and are happy to assist with any inquiries or personalized implementations.Type: book
-
-
PublicationType: book
-
PublicationEinfluss des Marketing : Löwen brauchen nicht zu brüllen(Institut für Marketing der Universität St. Gallen, 2011)Type: book
-
PublicationMarketing und Vertrieb in einer neuen Welt : Die gegenwärtige Krise und bleibende Herausforderungen sind Motor für die wesentlichen Erneuerungen im Marketing(Institut für Marketing der Universität St.Gallen und Swiss Marketing (SMC), 2010)Type: book
-
PublicationErfolgreich in der neuen Vielfalt - Erfolgsfaktoren für das Multi-Channel Management in Handel und Konsumgüterindustrie(Fachverlag Moderne Wirtschaft, 2007)
;Bovensiepen, Gerd ;Schulten, Matthias ;Arndt, OliverRumpff, StephanieType: book -
-
PublicationType: book
-
PublicationNeue Strategien und Antworten zum Marketing-Change(Thexis, 2000)
;Kernstock, Joachim ;Senn, Ch.