Now showing 1 - 10 of 31
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Hungry for Growth

2022 , Lienhard, Severin Dominic , Berger, Martin Rudolf , Schögel, Marcus

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The Prerequisites for D2C Strategies - A Close View at Established Consumer Goods Manufacturers

2021-10-28 , Lienhard, Severin Dominic , Schögel, Marcus , Boppart, Angela

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Growth Hacking – eine neue Methode für das Marketing?

2020-08 , Schögel, Marcus , Gotsch, Mauro Luis , Lienhard, Severin Dominic

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Buchrezension - D2C Growth Revolution

2021-10-28 , Lienhard, Severin Dominic

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Believe the Hype? Herausforderungen und Herangehensweisen an das „Metaverse"

2022-11-04 , Schögel, Marcus , Grellmann, Laura-Eve , Lienhard, Severin Dominic , Herhausen, Dennis

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Wie wird das «New Normal»?

2021-04-20 , Schögel, Marcus , Gotsch, Mauro Luis , Lienhard, Severin Dominic

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Cashierless Stores – the New Way to the Customer?

2020-01 , Schögel, Marcus , Lienhard, Severin Dominic

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Lernen statt verkaufen durch D2C-Strategien mit Chat-Dialogen Das Beispiel Emmi Caffè Latte

2021-10-28 , Härtlein, Marcel , Mühlheim, Pascal , Bolliger, Dominic , Lienhard, Severin Dominic

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Der direkte Draht zum Kunden

2021-02 , Schögel, Marcus , Lienhard, Severin Dominic

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Established consumer goods manufacturers and Direct-to-Consumer (D2C) strategies: How to build capabilities for manufacturers’ own D2C brands

2022-05 , Lienhard, Severin Dominic