Options
Severin Dominic Lienhard
Former Member
Last Name
Lienhard
First name
Severin Dominic
Phone
+41 71 224 2947
Now showing
1 - 10 of 12
-
PublicationType: journal articleJournal: SWA-JahresberichtVolume: 2020Issue: 1
-
PublicationGrowth Hacking – eine neue Methode für das Marketing?(Gesellschaft für Marketing, 2020-08)Type: journal articleJournal: Gesellschaft für Marketing (GfM)Volume: 08/2020Issue: 5
-
PublicationCase Study: Leadership at Best Buy-Teaching Case 2023( 2023-09-11)Best Buy was founded in 1966 as an audio specialty store named “Sound of Music” by Richard Schulze and James Wheeler. After a rebranding in 1983, Best Buy found its core business model in selling consumer electronics and related products. Its cur-rent subsidiaries include Best Buy Mobile (cell-phone carrier), the Geek Squad (con-sumer electronics services), Magnolia Home Theater (home theater solution brand) and Pacific Sales (home electronics & white goods retailer). In 2021 the company counted over 102’000 employees worldwide and had a sales revenue of USD 47.3B – making it one of the few companies able to compete in the same market as Amazon. This teaching case looks at the leadership styles of the company's past and current CEOs and their impact on its current position in the market.Type: case study
-
PublicationCase Study: Leadership at Best Buy-Teaching Case 2022(Institut für Marketing und Customer Insight, 2022-08-01)Best Buy was founded in 1966 as an audio specialty store named “Sound of Music” by Richard Schulze and James Wheeler. After a rebranding in 1983, Best Buy found its core business model in selling consumer electronics and related products. Its cur-rent subsidiaries include Best Buy Mobile (cell-phone carrier), the Geek Squad (con-sumer electronics services), Magnolia Home Theater (home theater solution brand) and Pacific Sales (home electronics & white goods retailer). In 2021 the company counted over 102’000 employees worldwide and had a sales revenue of USD 47.3B – making it one of the few companies able to compete in the same market as Amazon. This teaching case looks at the leadership styles of the company's past and current CEOs and their impact on its current position in the market.Type: case study
-
PublicationCase Study: Leadership at Best Buy(Institut für Marketing und Customer Insight, 2021-09-13)Best Buy was founded in 1966 as an audio specialty store named “Sound of Music” by Richard Schulze and James Wheeler. After a rebranding in 1983, Best Buy found its core business model in selling consumer electronics and related products. Its cur-rent subsidiaries include Best Buy Mobile (cell-phone carrier), the Geek Squad (con-sumer electronics services), Magnolia Home Theater (home theater solution brand) and Pacific Sales (home electronics & white goods retailer). In 2021 the company counted over 102’000 employees worldwide and had a sales revenue of USD 47.3B – making it one of the few companies able to compete in the same market as Amazon. This teaching case looks at the leadership styles of the company's past and current CEOs and their impact on its current position in the market.Type: case study
-
PublicationType: case study
-
PublicationType: case study
-
PublicationCase Study: Change Management & Leadership at Microsoft(Institut für Marketing, 2019-09-04)Satya Nadella was formally introduced as the CEO of Microsoft on February 4, 2014. He started his first day on the job amongst worrying news. Quarterly PC shipments were at that time around 70 million, while over 350 million smartphones were sold at the same time. Hence, Both Apple and Android operating systems were expanding rapidly. Microsoft’s core market, which had stood strong since its foundation, was suddenly being threatened. It was therefore not surprising, that at an internal poll at Microsoft, most employees thought the company was headed in the wrong direction. Thus, Nadella set himself a series of ambitious goals for turning the company around and reaching his vision of “One Microsoft”.Type: case study
-
Publication
-
Publication