Matthias Fuchs
Title
Dr.
Last Name
Fuchs
First name
Matthias
Email
matthias.fuchs@unisg.ch
Phone
+41 71 224 21 37
9 results
Now showing 1 - 9 of 9
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Item type:Publication, Die grüne Schweizer KonsumentIn(Thexis Verlag, 2023-02-24); ; ; ; Type:journal articleJournal:Marketing Review St. Gallen - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Cognitive Biases as Boosters: Using Cognitive Biases to Improve Communication Recall for Emmi Jogurtpur(Gabler/GWV-Fachverl, 2022-06-30); - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Paying twice for aesthetic customization? The negative effect of uniqueness on a product’s resale value(2022-09); Martin SchreierType:journal articleJournal:Journal of Marketing ResearchVolume:60Issue:3Scopus© Citations 21 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Schweizer Konsumentenverhalten und Markenkommunikation in Zeiten der Covid-19-Pandemie(Gabler/GWV-Fachverl, 2021); ; ; ; Type:journal articleJournal:Marketing Review St. GallenVolume:3 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Paying twice to have it your way? The backfiring effect of mass customization on a product’s resale value(2020-10-16); Schreier, MartinType:conference keynote - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Bias-Based Creativity: Ein Beitrag der Konsumpsychologie zur Bereicherung des Prozesses der Entwicklung kreativer Kommunikationsideen(2020-08-20); ; - Some of the metrics are blocked by yourconsent settings
Item type:Publication, The Reviewer Effect: How Writing Reviews Affects Enjoyment and ConnectionsConsumers produce more reviews than ever before. From a companys perspective, the appeal of a constant stream of incoming information about how consumers experience its products or services seems clear. By better understanding consumers thoughts and reactions, firms can swiftly make changes to increase consumer satisfaction. However, how does expressing their views about products and experiences affect consumers? The author theorizes that writing a review influences consumers retrospective enjoyment of a product or experience via two distinct psychological processes. First, review-writing enhances evaluative clarity, which results in a polarization of retrospective enjoyment. Second, writing a review promotes a focus on the social aspect of the interaction, thereby strengthening consumers connection to the producer, heightening the experience's retrospective enjoyment. Moreover, the author hypothesizes that consumers familiarity with the product or experience attenuates this reviewer effect. Evidence from five studies supports this theorizing. This research advances our understanding of the consequences of providing feedback in the form of written reviews for how consumers perceive firms, their products, and experiences.Type:doctoral thesis - Some of the metrics are blocked by yourconsent settings
Item type:Publication, - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Der entschlüsselte Konsument - Wie Marken cognitive Biases für effektivere Marketingkommunikation einsetzen können.(Schweizerische Gesellschaft für Marketing, 2020-08-17); ;