Felicitas Morhart
32 results
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Item type:Publication, Die neue Welt der Markenkommunikation - Ein zukunftsorientierter Ansatz zum ganzheitlichen Management von Markenauftritten(Gesellschaftt für Marketing, 2018); ; ; Treiber-Ruckenbrod, JenniferType:journal articleIssue:6 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Fair Is Good, but What Is Fair? Negotiations of Distributive Justice in an Emerging Nonmonetary Sharing Model(University of Chicago Press, 2016-04); Scopus© Citations 23 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Schwarmintelligenz : Wie Sie Ihre Unternehmung ins Schwärmen bringen(Innovative-Management-Partner-[IMP]-Unternehmensberatungs-GmbH, 2012-12); ; Type:journal articleJournal:Perspectives : Management-JournalVolume:4 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Guter Chef, Gute Verkäufer(Manager Magazin Verlagsgesellschaft, 2012-11); ; - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Communityship: Wie Sie Ihre Mitarbeiter zu Fans machenType:journal articleJournal:Harvard Business ManagerVolume:2010Issue:11 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Messung und Steuerung markenadäquaten Mitarbeiterverhaltens in Kundentelefonaten unter Berücksichtigung des MarkengeschlechtsType:journal articleVolume:32Issue:1 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Brand-Specific Leadership: Turning Employees into Brand ChampionsType:journal articleJournal:Journal of MarketingVolume:73Issue:5Scopus© Citations 403 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Navigating toward Team SuccessType:journal articleJournal:Team Performance ManagementVolume:14Issue:1/2Scopus© Citations 7 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Collecting Hidden Consumer Data Online: Research on HomosexualsCollecting highly private data from consumers with nonapparent or even hidden characteristics, such as homosexuals, is difficult for two reasons: First, the resulting data sets are rather small and nonrepresentative due to reachability and nonresponse problems. Second, data quality is often unsatisfying, for example, due to social desirability problems. To handle these problems, we recommend an online research strategy. We make our case by reporting on a Germany-wide online study on homosexuals where we applied a three-step procedure for recruiting participants. We were successful in generating a sample of considerable size (n = 6,274) and heterogeneity, and in obtaining high-quality responses. Implications for marketing researchers and advertising professionals are provided.Type:journal articleJournal:Journal of Advertising ResearchVolume:48Issue:2Scopus© Citations 5