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Project
Automotive Reloaded
Project
B2B Brand Excellence Network
Project
Behavioral Branding
Project
Behavioral Branding and Brand Controlling @ ABB
Project
Best Practice in Brand Management
Project
BMW Group: Brand Behavior
Project
Brand Excellence Circle
Project
Branding and Behavioral Branding @ KIND Hörgeräte
Project
Bridging the Separate Worlds of Marketing Science and Practice
Project
Cards-Studien: Entwicklungsperspektiven für den Schweizer Zahlungskartenmarkt
Project
Corporate-Level Functional Strategies
Project
CREDIT SUISSE: Activating the Credit Suisse Strategy
Project
Customer Interaction Model of the Future - Kooperationsprojekt mit McKinsey & Company
Project
Customer-integrated innovation management
Project
Der Schweizer Markt - für Markenhersteller attraktiv?
Project
Determinants of Mergers: Evidence from Switzerland
Project
Dienstleistungskompetenz (Service Excellence)
Project
Electrolux Switzerland: Publicity and employees
Project
Empirische Untersuchung der Rolle von Marketingressourcen beim Erzielen von Wettbewerbsvorteil
Project
Empirische Untersuchung der Rolle von Marketingressourcen beim Erzielen von Wettbewerbsvorteilen
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