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PublicationHow to Manage Crowdsourcing Platforms EffectivelyCrowdsourced tasks are very diverse – and so are platform types. They fall into four categories, each demanding different governance mechanisms. The main goal of microtasking crowdsourcing platforms is the scalable and time-efficient batch processing of highly repetitive tasks. Crowdsourcing platforms for information pooling aggregate contributions such as votes, opinions, assessments and forecasts through approaches such as averaging, summation, or visualization. Broadcast search platforms collect contributions to solve tasks in order to gain alternative insights and solutions from people outside the organization, and are particularly suited for solving challenging technical, analytical, scientific, or creative problems. Open collaboration platforms invite contributors to team up to jointly solve complex problems in cases where solutions require the integration of distributed knowledge and the skills of many contributors. Companies establishing crowdsourcing platforms of any type should continuously monitor and adjust their governance mechanisms. Quality and quantity of contributions, project runtime, or the effort for conducting the crowdsourcing project may be good starting points.Type:Journal:Volume:Issue:
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PublicationThe Nature of Crowd Work and its Effects on Individuals’ Work PerceptionCrowd work reflects a new form of gainful employment on the Internet. We study how the nature of the tasks being performed and financial compensation jointly shape work perceptions of crowdworkers in order to better understand the changing modes and patterns of digital work. Surveying individuals on 23 German crowd working platforms, this work is the first to add a multi-platform perspective on perceived working conditions in crowd work. We show that crowd workers need rather high levels of financial compensation before task characteristics become relevant for shaping favorable perceptions of working conditions. We explain these results by considering financial compensation as an informational cue indicating the appreciation of working effort that is internalized by well-paid crowd workers. Resulting boundary conditions for task design are discussed. These results help us understand when and under what conditions crowd work can be regarded as a fulfilling type of employment in highly developed countries.Type:Journal:Volume:Issue:
Scopus© Citations 58 -
PublicationWhy Incorporating a Platform-Intermediary can Increase Crowdsourcees’ Engagement( 2019)
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PublicationHow to Manage Crowdsourcing Platforms Effectively?(Sage Publishing, 2018-02-01)
Scopus© Citations 94 -
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PublicationCrowdsourcing: How to Benefit from (Too) Many Great IdeasThis article focuses on how companies can cope with the enormous volume and variety of data (big data) that is acquired on crowdsourcing platforms from the worldwide community of Internet users. We identify the challenges of implementing crowdsourcing platforms and show how CIOs and other organizational leaders can build the absorptive capacity necessary to extract business value from crowdsourced data.
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PublicationIs There PAPA in Crowd Work? : A Literature Review on Ethical Dimensions in CrowdsourcingThe phenomenon of crowdsourcing has emerged as a new pattern of digitally mediated collaboration. This novel socio-technical arrangement changes the organization of work as well as its general nature and takes place in information systems (IS) in which humans face many threats to their dignity. For this reason, the importance of ethical issues within this new form of employment arises. Hence, in this paper we focus on the ethical issues in crowd work – a perspective that has been largely neglected by current crowdsourcing research. We analyze recent crowdsourcing literature and extract ethical issues by following the PAPA (privacy, accuracy, property and accessibility of information) concept, a well-established approach in IS. The review focuses on the individual perspective of crowdworkers, which addresses their working conditions and benefits. Although, the literature review exhibits that there are PAPA dimensions in crowdsourcing, only few focus on the crowdworkers as individuals. Our findings contribute to further research in crowdsourcing by introducing an ethical framework and give practical insight into how to design sustainable and ethical crowd work.
Scopus© Citations 16 -
PublicationAn Empirical Taxonomy of Crowdsourcing Intermediaries(Academy of Management, 2016)
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PublicationWhen is Crowdsourcing Advantageous? The Case of Crowdsourced Software Testing(Boğaziçi University, 2016)Crowdsourcing describes a novel mode of value creation in which organizations broadcast tasks that have been previously performed in-house to a large magnitude of Internet users that perform these tasks. Although the concept has gained maturity and has proven to be an alternative way of problem-solving, an organizational cost-benefit perspective has largely been neglected by existing research. More specifically, it remains unclear when crowdsourcing is advantageous in comparison to alternative governance structures such as in-house production. Drawing on crowdsourcing literature and transaction action cost theory, we present two case studies from the domain of crowdsourced software testing. We systematically analyze two organizations that applied crowdtesting to test a mobile application. As both organizations tested the application via crowdtesting and their traditional in-house testing, we are able to relate the effectiveness of crowdtesting and the associated costs to the effectiveness and costs of in-house testing. We find that crowdtesting is comparable in terms of testing quality and costs, but provides large advantages in terms of speed, heterogeneity of testers and user feedback as added value. We contribute to the crowdsourcing literature by providing first empirical evidence about the instances in which crowdsourcing is an advantageous way of problem solving.
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PublicationCrowdsourcing in Software Development: A State-of-the-Art Analysis( 2015-06-07)
