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Jan Marco Leimeister
Title
Prof. Dr.
Last Name
Leimeister
First name
Jan Marco
Email
janmarco.leimeister@unisg.ch
Phone
+41 71 224 3330
Now showing
1 - 9 of 9
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PublicationHow to Manage Crowdsourcing Platforms EffectivelyCrowdsourced tasks are very diverse – and so are platform types. They fall into four categories, each demanding different governance mechanisms. The main goal of microtasking crowdsourcing platforms is the scalable and time-efficient batch processing of highly repetitive tasks. Crowdsourcing platforms for information pooling aggregate contributions such as votes, opinions, assessments and forecasts through approaches such as averaging, summation, or visualization. Broadcast search platforms collect contributions to solve tasks in order to gain alternative insights and solutions from people outside the organization, and are particularly suited for solving challenging technical, analytical, scientific, or creative problems. Open collaboration platforms invite contributors to team up to jointly solve complex problems in cases where solutions require the integration of distributed knowledge and the skills of many contributors. Companies establishing crowdsourcing platforms of any type should continuously monitor and adjust their governance mechanisms. Quality and quantity of contributions, project runtime, or the effort for conducting the crowdsourcing project may be good starting points.Type: journal articleJournal: NIM Marketing Intelligence ReviewVolume: 12Issue: 1
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PublicationHow to Manage Crowdsourcing Platforms Effectively?(Sage Publishing, 2018-02-01)
;Zogaj, Shkodran ;Bretschneider, UlrichTo profit from crowdsourcing, organizations can engage in four different approaches: microtasking, information pooling, broadcast search, and open collaboration. This article presents 21 governance mechanisms that can help organizations manage their crowdsourcing platforms. It investigates the effectiveness of these governance mechanisms in 19 case studies and recommends specific configurations of these mechanisms for each of the four crowdsourcing approaches. Also, it offers guidance to organizations that host a crowdsourcing platform by providing recommendations for implementing governance mechanisms into their platforms and building up governance capabilities for crowdsourcing.Type: journal articleJournal: California Management ReviewVolume: 60Issue: 2Scopus© Citations 94 -
PublicationAn Empirical Taxonomy of Crowdsourcing Intermediaries(Academy of Management, 2016)
;Durward, David ;Zogaj, ShkodranCrowdsourcing has drawn much attention from researchers in the past. Thus, there are already attempts to conceptualize and classify the phenomenon. All of the existing work has their merits; however they lack an overviewing perspective or meta-characteristic. They are conceptual in nature, lack theoretical grounding, and – most importantly – are not empirically validated. Hence, we develop an empirical taxonomy of crowdsourcing intermediaries embedded in the theory of two-sided markets. Collecting data from 100 intermediaries and performing cluster analysis, we identify five archetypes of crowdsourcing intermediaries: Micro-tasking, knowledge work, design competition, testing and validation as well as innovation. The taxonomy establishes a systematic and comprehensive overview of crowdsourcing intermediaries and thereby provides a better understanding of the basic types of crowdsourcing and its core functions. For practice, we provide decision support for crowdsourcers as well as crowdsourcees on which platform to be active on.Type: conference paper -
PublicationSystematisierung und Analyse von Crowdsourcing-Anbietern und Crowd-Work-Projekten(Hans-Böckler-Stiftung, 2016-05)
;Zogaj, Shkodran ;Durward, DavidType: bookVolume: Band 324 -
PublicationType: book section
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PublicationType: book sectionVolume: 1. Aufl.
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PublicationCrowdsourcing und Crowd Work - Neue Formen digitaler Arbeit(Verlag aw&I Wissenschaft und Praxis, 2015)
;Zogaj, Shkodran ;Durward, DavidBullinger, Angelika C.Type: book section -
PublicationCrowdsourcing und Crowd Work - ein Zukunftsmodell der IT-gestützten Arbeitsorganisation?(Springer Berlin Heidelberg, 2014)
;Zogaj, ShkodranHess, ThomasType: book section -
PublicationType: newspaper articleVolume: Portfolio-Management im Service