Options
Marcus Schögel
Title
Prof. Dr.
Last Name
Schögel
First name
Marcus
Email
marcus.schoegel@unisg.ch
Phone
+41 71 224 2833
Homepage
Now showing
1 - 10 of 27
-
PublicationType: journal articleJournal: ThexisVolume: 1994Issue: 1
-
PublicationInbound Center Quality : Typology and Experimental Results(ISCTE Business School, 2012-05-22)
;Gnoth, JürgenPaulo, RitaThe aim of our study is to create a typology of inbound center quality. An analysis of six cross-industry case studies showed that company strategy and value creation characterise four inbound center types. We then examine drivers of inbound center quality via two experiments with Swiss International Air Lines customers. The findings propose that the quality of response time, communication, and compensation are drivers for customer satisfaction, customer loyalty, and repurchase intention. However, voluntary compensations decrease the impact of response time quality and communication quality on customer satisfaction. The experiments highlight differences between 12 experiment groups with moderator effects.Type: conference paper -
PublicationEinfluss des Marketing : Löwen brauchen nicht zu brüllen(Institut für Marketing der Universität St. Gallen, 2011)Type: book
-
PublicationMarketing und Vertrieb in einer neuen Welt : Die gegenwärtige Krise und bleibende Herausforderungen sind Motor für die wesentlichen Erneuerungen im Marketing(Institut für Marketing der Universität St.Gallen und Swiss Marketing (SMC), 2010)Type: book
-
PublicationNeue Strategien und Antworten zum Marketing-Change(Thexis, 2000)
;Kernstock, Joachim ;Senn, Ch. -
-
-
PublicationDialogmarketing "revisited" - ein Entwicklungsprojekt(Gabler, 2008)
;Künzler, Hans-Peter ;Arndt, OliverWalter, VerenaType: book section -
PublicationInbound Marketing(Gabler, 2008)
;Arndt, OliverWalter, VerenaType: book section -
PublicationSmart Account Management(Gabler, 2008)
;Arndt, OliverWalter, VerenaType: book section
- «
- 1 (current)
- 2
- 3
- »