Options
Marcus Schögel
Title
Prof. Dr.
Last Name
Schögel
First name
Marcus
Email
marcus.schoegel@unisg.ch
Phone
+41 71 224 2833
Homepage
Now showing
1 - 10 of 11
-
PublicationCase Study: Liquid Death - Revolutionizing the non-alcoholic drink market with disruptive marketing and visionary leadership( 2024-09-09)Liquid Death has managed to conquer the U.S. non-alcoholic beverage market despite fierce competition. This case examines the marketing activities and leadership behaviors of Mike Cessario that contributed to the company's success. The authors also discuss the challenges and developments that Liquid Death has faced and will continue to face in the future.Type: case study
-
PublicationCase Study: Leadership at Best Buy-Teaching Case 2023( 2023-09-11)Best Buy was founded in 1966 as an audio specialty store named “Sound of Music” by Richard Schulze and James Wheeler. After a rebranding in 1983, Best Buy found its core business model in selling consumer electronics and related products. Its cur-rent subsidiaries include Best Buy Mobile (cell-phone carrier), the Geek Squad (con-sumer electronics services), Magnolia Home Theater (home theater solution brand) and Pacific Sales (home electronics & white goods retailer). In 2021 the company counted over 102’000 employees worldwide and had a sales revenue of USD 47.3B – making it one of the few companies able to compete in the same market as Amazon. This teaching case looks at the leadership styles of the company's past and current CEOs and their impact on its current position in the market.Type: case study
-
PublicationCase Study: Leadership at Best Buy-Teaching Case 2022(Institut für Marketing und Customer Insight, 2022-08-01)Best Buy was founded in 1966 as an audio specialty store named “Sound of Music” by Richard Schulze and James Wheeler. After a rebranding in 1983, Best Buy found its core business model in selling consumer electronics and related products. Its cur-rent subsidiaries include Best Buy Mobile (cell-phone carrier), the Geek Squad (con-sumer electronics services), Magnolia Home Theater (home theater solution brand) and Pacific Sales (home electronics & white goods retailer). In 2021 the company counted over 102’000 employees worldwide and had a sales revenue of USD 47.3B – making it one of the few companies able to compete in the same market as Amazon. This teaching case looks at the leadership styles of the company's past and current CEOs and their impact on its current position in the market.Type: case study
-
PublicationCase Study: Leadership at Best Buy(Institut für Marketing und Customer Insight, 2021-09-13)Best Buy was founded in 1966 as an audio specialty store named “Sound of Music” by Richard Schulze and James Wheeler. After a rebranding in 1983, Best Buy found its core business model in selling consumer electronics and related products. Its cur-rent subsidiaries include Best Buy Mobile (cell-phone carrier), the Geek Squad (con-sumer electronics services), Magnolia Home Theater (home theater solution brand) and Pacific Sales (home electronics & white goods retailer). In 2021 the company counted over 102’000 employees worldwide and had a sales revenue of USD 47.3B – making it one of the few companies able to compete in the same market as Amazon. This teaching case looks at the leadership styles of the company's past and current CEOs and their impact on its current position in the market.Type: case study
-
PublicationType: case study
-
PublicationType: case study
-
PublicationCase Study: Change Management & Leadership at Microsoft(Institut für Marketing, 2019-09-04)Satya Nadella was formally introduced as the CEO of Microsoft on February 4, 2014. He started his first day on the job amongst worrying news. Quarterly PC shipments were at that time around 70 million, while over 350 million smartphones were sold at the same time. Hence, Both Apple and Android operating systems were expanding rapidly. Microsoft’s core market, which had stood strong since its foundation, was suddenly being threatened. It was therefore not surprising, that at an internal poll at Microsoft, most employees thought the company was headed in the wrong direction. Thus, Nadella set himself a series of ambitious goals for turning the company around and reaching his vision of “One Microsoft”.Type: case study
-
-
PublicationDas Dienstleistungsspektrum der Schweizer Plattformlandschaft aus Produzentensicht(Institut für Marketing, 2019)Type: case study
-
PublicationStatus Quo der Plattformökonomie in der Schweiz(Institut für Marketing, 2019)Type: case studyURL: https://ifmhsg.ch/