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Browsing by Division "ICI - Institute for Customer Insight"

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    55+ - Kooperationsprojekt mit PriceWaterhouseCoopers
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    AUDI International Trend Research Project
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    AUDI Market Research Cooperation
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    Automotive Reloaded
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    B2B Brand Excellence Network
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    Behavioral Branding
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    Behavioral Branding @ BOSCH
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    Behavioral Branding and Brand Controlling @ ABB
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    Best Practice in Brand Management
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    Best Practice in Brand Management
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    BMW Group: Brand Behavior
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    Brand Excellence Circle
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    Branding and Behavioral Branding @ KIND Hörgeräte
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    BUSCH JAEGER: Culture Clients Education
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    Consumers' discrete emotional responses to prices in the service context
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    Consumers' Emotions and their Evaluative and Behavioral Consequences
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    Consumption Vocabulary and Product Discussions
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    CREDIT SUISSE: Activating the Credit Suisse Strategy
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    Crossmodal Effects of Product Sound on Taste Perception
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    Customer Interaction Model of the Future - Kooperationsprojekt mit McKinsey & Company
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